About us

Formulate – a straight-talking, no-nonsense creative branding agency with a personal touch.

Who we are

We do everything you’d expect from a top branding and design agency in Dubai, but it’s how we do it that’s different. We take a personal approach that encourages creativity and independent thinking and puts you at the centre of everything we do. And because we’re a tight-knit team, we’re flexible and can change direction at short notice.

Our experience, expertise, and hands-on style of working puts us at the cutting edge of creative brand development in the UAE. From multi-national rebranding to start-up first steps, we’ll get you ahead of your competitors. From concept to completion, we’re your creative partners whenever you need us.


What we do

Our customer-focused branding and design really works. Visually impactful, imaginative, and with a long shelf-life, our branding successes prove that we can take your business to the next level. Brand strategies, logo design, brochures, reports, websites, and social media content – we take care of it all, giving you a single agency solution to meet your design and marketing requirements.

The result is joined-up branding and design that captures the essence of your brand and communicates it effectively to your customers. That’s the way we Formulate success, every day.


Your one-stop
marketing experience

Employing different firms to cover all the separate aspects of your branding and marketing portfolio might seem like a good idea – after all, you want the best in each field. But that can lead to a disconnect. Suddenly your copywriting doesn’t sit right with your SEO analytics, and your website design doesn’t match your brand identity. Not to mention hours on the phone or email trying to manage everyone.

When you work with us, you get consistency across your entire marketing and branding strategy. Everything fits together perfectly.

Our team

Our founding partners have over 30 years of combined design experience, with a range of clients in their portfolios, from big brands and agencies to small businesses and start-ups. They are supported by a selection of handpicked experts, who bring their own unique skills to our projects.

Dan Brown

Creative Partner

Dan is a motivated and ambitious Creative Designer. He thrives on challenges, which is probably why he learned to fly a plane! Dan has been a designer for over ten years and received a BA(Hons) in Visual Communication: Creative Advertising & Graphic Design from the Birmingham Institute of Art & Design.

Complex creative briefs are what get him out of bed in the morning, and he specialises in delivering viable solutions quickly. With plenty of experience working with Middle East clients, he can turn his hand to anything from conceptual design, branding and brochure design to flyers, corporate materials, and web design.

Theo Adamson

Theo Adamson

Creative Partner

If there’s anyone who understands the principle of teamwork, it’s Theo. One of seven children, he’s used to taking on multiple tasks (as well as five brothers and a sister!) and bringing a sense of order and cohesion to the table.

Theo studied Graphic Arts and Design at Leeds Metropolitan University, he moved to Dubai in 2013 where he quickly settled into life in the sunshine, working for a local creative agency on projects for high-profile clients within the region. Today, he’s the brains behind Formulate’s branding, print, digital, environmental, and packaging design.

Formulate Account Manager

Charlotte Woods

Senior Account Mananger

Charlotte ensures the seamless execution of design projects from inception to completion. She has exceptional organisational skills, meticulous attention to detail, and the ability to handle multiple projects simultaneously while maintaining high-quality standards.

Charlotte works closely with clients, designers, and developers to establish clear project objectives, define timelines, and allocate resources effectively. 

Formulate Brand Strategist & Copywriter

Paul Sowerby

Brand Strategist & Copywriter

On the face of it, Top Gear’s Jeremy Clarkson would seem to have little in common with either the Yorkshire Ripper or Mr. Universe. But in fact, their news, views, and reputations have all been developed, investigated, or managed by Paul in an award-winning career spanning journalism, brand strategy, tone of voice, and copywriting across three continents.
Though a fitness fanatic, in 2020 his heart stopped beating at the end of a squash match. The media’s fascination with the colossal physical, mental, and emotional battle that follows dying - and then in his case, staying dead for 22 minutes, gave Paul the fresh impetus for his return to Dubai and to his first love as a communications specialist.



3D & Motion Graphic Designer

Hicham is a skilled multidisciplinary creative with experience working with some of the UAE’s biggest agencies. He is an expert in all things animation, motion and 3D graphics, as well as being able to design and deliver more traditional 2d projects.





Mohamed is our front-end web developer. He works closely with our design team to code our bespoke websites from scratch, ensuring they are pixel-perfect. Not only does he speak a number of languages, but he can code in them too!


Formulate – your marketing partners

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