About us

Formulate – a Dubai a straight-talking, no-nonsense creative branding agency with a personal touch.

Who We Are

We do everything that you’d expect from a top branding and design agency in Dubai, but it’s how we do it that’s different. We take a personal approach that encourages creativity and independent thinking and puts you at the centre of everything we do. And because we’re a tight-knit team, we’re flexible and can change direction at short notice.

Our experience, expertise, and hands-on style of working puts us at the cutting edge of creative brand development in the UAE. From multi-national rebranding to start-up first steps, we’ll get you ahead of your competitors. From concept to completion, we’re your creative partners whenever you need us.


What We Do

Our customer-focused branding and design really works. Visually impactful, imaginative, and with a long shelf-life, our branding successes prove that we can take your business to the next level. Strategies, logo design, social media content – we take care of it all, giving you a single agency solution but with the flexibility and dynamism of a small team.

The result is joined-up branding and design that captures the essence of your brand and communicates it effectively to your customers. That’s the way we Formulate success, every day.


Your one-stop
marketing experience

Employing different firms to cover all the separate aspects of your branding and marketing portfolio might seem like a good idea – after all, you want the best in each field. But that can lead to disconnect. Suddenly your copywriting doesn’t sit right with your SEO analytics, and your website design doesn’t match your brand identity. Not to mention hours on the phone or email trying to manage everyone.

When you work with us, you get consistency across your entire marketing and branding strategy. Everything fits together perfectly.

You have a single point of contact for everything ­– no gatekeepers, no account managers. You talk directly to the people doing the work.

Our partners

Our founding partners have over 30 years of combined design experience, with a range of clients in their portfolios from big brands and agencies through to small businesses and start-ups.

Dan Brown

Creative Partner

Dan is a motivated and ambitious Creative Designer. He thrives on challenges, which is probably why he learned to fly a plane! Dan has been a designer for over 10 years and received a BA(Hons) in Visual Communication: Creative Advertising & Graphic Design from the Birmingham Institute of Art & Design.

Complex creative briefs are what get him out of bed in the morning, and he specialises in delivering viable solutions quickly. With plenty of experience working with Middle East clients, he can turn his hand to anything from conceptual design, branding and brochure design to flyers, corporate materials, and web design.

Theo Adamson

Theo Adamson

Creative Partner

If there’s anyone who really understands the principle of teamwork, it’s Theo. One of seven children, he’s used to taking on multiple tasks (as well as five brothers and a sister!) and bringing a sense of order and cohesion to the table.

Theo studied Graphic Arts and Design at Leeds Metropolitan University, migrating to Dubai in 2013 where he quickly settled into life in the sunshine, working for a local creative agency on projects for high profile clients within the region. Today, he’s the brains behind Formulate’s branding, print, digital, environmental, and packaging design.

Our Team



Graphic Designer 

Freya was Formulate's first full-time employee, and what a first hire she has proven to be! Originally from Yorkshire in the UK, Freya is a strong creative designer who has a number of strings to her bow. When she's not designing and developing great brands, she loves to illustrate and animate to help bring her designs life. 



Account Manager

Grace is super organised and it's a good job she is as it's her job to keep the studio on track, managing projects from conception to completion. She works closely with our clients to understand their requirments and to make sure the agency not only meets deadlines, but exceeds expections. 




Jon builds and manages our bespoke websites forom scratch. He brings a wealth of experiance and plenty of nerdiness, making him the perfect man for the job. When he's not chasing pixels he can be found drinking wine and eating pasta from his home in Italy. 


Formulate – your marketing partners

If you’re ready to take your business to the next level, give us a call. Whether you’re re-branding and have a good idea of where you want to go, or you’re still looking for that ‘Eureka!’ moment, we’re here to help. Let’s Formulate your plan.