Whether it's a conference, trade show, product launch, music, or sporting extravaganza, branding plays a key role in designing and delivering a memorable event. Not only does it need to encapsulate the show’s essense, but it also becomes a key asset in the marketing.
Our team of event branding experts deliver unique, creative branding, marketing, and event graphic design and collateral that will work at all stages of the event process. From the pre-event marketing and build-up through to the day itself. Our branding and design leave a lasting impression on the exhibitors, guests, delegates, and participants - before, during, and after the show.
We take a strategic approach to help us to define the target audience, as well as the goals and ambitions of the event organisers. It also ensures that we clearly understand the type of event they are aiming to deliver.
Based on this, we can then look to design and develop a creative visual language that is unique, one that will stand out in a crowd and resonate with the target audience.
Once we have an identity finalised, we work with the delivery team to roll out the event marketing and communications, brand collateral, social media, and the on-site branding at the event itself.
When it comes to events, we understand time is of the essence, and it is vital that all aspects of the delivery run like clockwork. Reliability is also crucial.
We have years of experience delivering branding and collateral for events of all shapes and sizes in Dubai and across the Middle East
You can count on our team to deliver a cutting-edge identity but also as a partner to help ease the pressure on what is often a high-pressure environment, due to the nature of events and the tight deadlines that they bring.
To create the right branding for an event, we need to understand it as well as the organisers do. We need to understand the nature of the event and its purpose, the target audience, and the proposed outcomes.
We do this by sitting with the delivery team to chat about their aims and aspirations; this will help us develop our brief.
Once we have our brief, we move into the concept creation stage. We always develop three concepts; these include event logos as standard, and in addition, we also look at colour palettes, font styles, photography, and secondary graphics. We also look at how that brand can play out across a range of collateral typically required on and offline, e.g. advertising, social media, signage, and wayfinding. This approach gives us the foundations for creating a well-thought-through brand identity.
After presenting the initial concepts to the event organisers, we will take on board the feedback and look to refine and fine-tune the branding to their exact requirements. This may involve looking at alternative colour palettes, tweaking the logo, or evolving the photography styles.
Once finalised, we will create a Visual Style Guide (brand guidelines) that can be shared with all stakeholders in the event, to maintain consistency when it comes to implementing the brand.
Now that we have the branding locked down, we can start implementing it across a range of channels and outputs. From the lead-up to the event, through marketing, advertising, social media, and the event website or app, to the event itself where on-site branding, signage, and wayfinding will be required.
Finally, after a successful event has been delivered, we can look at the post-event requirements and start to think about the next edition.