Brand strategy

We develop brand strategies to help to define a business. Understanding who they are, why they are different, and what they stand for.

Project your personality

Your brand is more than just a logo, a name, or a slogan; it's the complete experience your prospective customers and consumers have with your business, product, or service. What you stand for, the promise you make, and the personality you project are all defined by your brand strategy. 

While your logo, colour palette, and tagline are all included, they are merely creative components that help to represent your brand. Your brand is what is conveyed in every engagement you have with your target market on a daily basis.

To compete in today's competitive market, you'll need a solid brand strategy that spells out who you are, what you do, and how you communicate this to your target audience.


A strategic approach

We work closely with our clients to ensure we comprehensively understand their business, the sector in which they engage, and their customer base. We do this through a series of workshops and interviews with key stakeholders in the organisation. This helps us build a broad knowledge base, get a range of perspectives and determine the short and long-term strategic goals for their brand.

We also look at their competitive landscape by analysing competitor brands and looking at how they position themselves. By doing this, we can determine how we can find space for your brand to stand out and be heard in the marketplace.

Gaining a solid understanding of the client base is a crucial part of developing a brand strategy. It allows us to determine how we communicate with the audience through tone of voice, key messaging, and the visual language of the brand. It also allows us to define the best channels to start a conversation with our target audience.

Engage with us

We have proven experience working with clients to ensure their message is heard, loud, and clear, developing a brand that’s trusted, engaging, and successful.

Are you ready to Formulate your brand strategy? Contact our team in Dubai today to discuss your project.


Formulate – your creative partners