Your brand is more than just a logo, a name, or a slogan; it's the complete experience your prospective customers and consumers have with your business, product, or service. What you stand for, the promise you make, and the personality you project are all defined by your brand strategy.
While your logo, colour palette, and tagline are all included, they are merely creative components that help to represent your brand. Your brand is what is conveyed in every engagement you have with your target market on a daily basis.
To compete in today's competitive market, you'll need a solid brand strategy that spells out who you are, what you do, and how you communicate this to your target audience.
We work closely with our clients to ensure we comprehensively understand their business, the sector in which they engage, and their customer base. We do this through a series of workshops and interviews with key stakeholders in the organisation. This helps us build a broad knowledge base, get a range of perspectives and determine the short and long-term strategic goals for their brand.
We also look at their competitive landscape by analysing competitor brands and looking at how they position themselves. By doing this, we can determine how we can find space for your brand to stand out and be heard in the marketplace.
Gaining a solid understanding of the client base is a crucial part of developing a brand strategy. It allows us to determine how we communicate with the audience through tone of voice, key messaging, and the visual language of the brand. It also allows us to define the best channels to start a conversation with our target audience.
Is there a personality to your brand? Your brand's personality should help you connect with your target market and set you apart from the competition. This is accomplished through a clear message employed consistently whenever and wherever your organisation "speaks." To effectively reflect your brand, we generate creative, smart, and engaging messaging as part of our brand positioning services.
It's not easy to create a strong brand architecture, which is where we come in, our Dubai-based brand strategy team can help you to understand your brand's nuances and, through detailed research and determine how to best leverage each of its services to benefit the whole.
It's important to remember that the purpose of brand architecture isn't only to come up with creative names for your products and services. It's all about creating order from chaos and refining the edge of your continuous branding initiatives.
If you have a brand, service, or product it needs a name, this is where our Dubai-based creative team comes in. While one of the most significant aspects of your brand is its name, it can also be the most subjective. Looking at how your products or services are positioned and translating the characteristics and positioning into a name that is relevant, memorable, and ownable is what brand naming is all about.
In branding, names are a significant force. Strong names help companies stand out from the crowd by evoking an emotional response in anyone who encounters them.
A name must be meaningful. For example, product naming might be based on a characteristic or philosophy that resonates with customers, striking a chord or establishing immediate relevance. This might include modifying or elaborating on existing words rather than altogether eliminating them.
We have proven experience working with clients to ensure their message is heard, loud, and clear, developing a brand that’s trusted, engaging, and successful.
Are you ready to Formulate your brand strategy? Contact our team in Dubai today to discuss your project.
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