Elevating F&B Experiences Through Branding

With creative design solutions across branding, packaging, and digital, we help food and beverage brands to boost visibility, foster customer loyalty, and grow their market impact.

Stand out from
the crowd

Many F&B businesses start with a great idea, but struggle to translate that into a strong, consistent brand. With so much focus on operations, it’s easy for things like menus, signage, packaging, and digital presence to feel disconnected or underdeveloped. Over time, the brand loses impact - and that can affect how customers perceive the entire experience.

We help F&B brands bring it all together. From concept to launch or refresh, we create clear, well-designed branding that works in the real world. Whether it’s naming, visual identity, menus, or digital touchpoints, we make sure every element feels considered, consistent, and aligned with your vision.

Recent F&B branding projects

Crafting an iconic identity for a seven-star experience
UMA’s identity seamlessly integrates with the Burj Al Arab’s seven-star status, reinforcing its reputation as an ultra-exclusive destination.

Larte: where the heart of Italy comes alive
Reimagining the brand idenity of a Dubai-based Italian restaurant with bold abstract graphics and a refined color palette that capture the spirit of Italy.

Where tranquillity meets luxury: Dhevatara Beach Hotel's new brand identity
Transforming the hotel’s brand to reflect the serene luxury of Praslin Island, Seychelles

Donner Chef: bold flavors, bold brand
Crafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.

The Void
F&B branding, collateral & social media content

A recipe for success

To build a standout F&B brand, we begin by crafting a strategy that connects your concept with its target audience. We work alongside you to define a brand story that resonates with your customers and builds a loyal following.

Our brand strategy team takes the time to understand the essence of your brand - its mission, vision, and values- and what makes it different from the competition. Through collaborative workshops and conversations, we ensure we capture your brand’s unique identity and design an experience that aligns with your goals.

Once the strategy is set, we move forward into the concept creation phase.

Our F&B branding process

Stage1:
Understanding

To create the perfect branding for your café, bar, or restaurant, we start by understanding your business as well as you do. We take the time to learn about your concept, who your target audience is, and what sets your brand apart. Through detailed discussions with your team, we gather insights into your vision, goals, and aspirations, ensuring we have a strong foundation to build a brand identity that truly reflects your business.

Stage 2:
Ideation

Next, we move into the concept creation phase. This is where we craft the logo, select colour palettes, choose fonts, define photography styles, and design secondary graphic elements. We also consider how these visuals will translate across various touchpoints, such as menus, packaging, advertising, social media, and in-store branding. This ensures a cohesive and impactful identity that works seamlessly across all platforms, setting the stage for a strong, consistent brand presence.

Stage 3:
Concept development

After presenting the initial concepts, we gather feedback from the client and refine the chosen concept based on their input. This may involve adjusting colour palettes, refining the logo, or tweaking the photography style to ensure it aligns perfectly with the brand’s vision.

Once the brand is finalised, we move on to creating the necessary assets, such as logo files, and developing a comprehensive visual style guide. This guide provides clear instructions on how to apply the brand consistently across all platforms moving forward.

Stage 4:
Delivery

Now it’s time to bring the brand to life across all touchpoints. This includes everything from online and offline marketing, advertising, and social media to in-venue materials and the outlet’s website.

We partner closely with our clients throughout this process, acting as brand ambassadors to ensure the new identity is consistently and seamlessly implemented across every channel and interaction.

Get your concept started

We work with F&B brands, from startups to established names, to craft design solutions that make a lasting impact. Whether you’re creating an entirely new F&B concept, refreshing your restaurant’s website, or developing a dynamic social media campaign, our Dubai-based team brings fresh, innovative ideas to every project.

Our expertise spans branding, digital design, marketing strategies, and more, providing you with a comprehensive approach to elevate your brand in today’s competitive market. We pride ourselves on delivering creative solutions that are not only visually striking but also strategically aligned with your business goals.