Organisations with several products, services, or brands must ensure that their brand functions, distinctions, and interactions are clearly defined. A clear brand architecture strategy gives you a simpler framework, sales teams a clearer story, and customers more relevance. This is referred to as brand coherence.
Our Dubai creative agency can assist you in determining how many brands you require in your portfolios, what each brand's role should be, and how those brands should interact with one another.
The degree of connectivity between your corporate brand and your numerous product and service brands is defined as Brand Architecture. This approach can be articulated in a variety of ways, but it must always be linked to the company's identity in some manner. "What promise is this offering delivering?" becomes the major question.
We can transform brand architectural strategy from a conceptual exercise into a genuine, relevant set of organisational principles. The resulting strategies are effective not just now, but also in the future, as they assist you in maintaining brand consistency throughout your portfolios as they expand and develop.
It's not easy to create a strong brand architecture, which is where we come in, our Dubai-based brand strategy team can help you to understand your brand's nuances and, through detailed research and determine how to best leverage each of its services to benefit the whole.
It's important to remember that the purpose of brand architecture isn't only to come up with creative names for your products and services. It's all about creating order from chaos and refining the edge of your continuous branding initiatives.
Get in touch to see how we can help your brand architecture and structure.