Padel courts have appeared on rooftops, in car parks and inside malls across the UAE. Pickleball is following fast, and a full calendar of leagues, tournaments and community events has grown up around both.
When The First Group approached us to develop the branding for two new Italian F&B concepts at the Millennium Hotel in Downtown Dubai, there was an interesting challenge from the outset.
The UAE has one of the busiest, fastest-moving hospitality markets anywhere. New venues open every week, delivery apps flatten the difference between a landmark restaurant and a ghost kitchen, and most guests decide whether to visit after a few seconds of scrolling.
The conversation almost always begins the same way. We need a new logo. We want to modernise the look and feel. Can you take a look at the website?
These are legitimate things to want.
‘Resilience Through Change.’ ‘Building for Tomorrow.’ ‘A Year of Progress.’ Every annual report season, the same phrases are used. They’re not wrong, exactly.
Most annual reports are built the wrong way, not produced the wrong way. The production is usually fine but they are built incorrectly.
Your brand was probably fine when you first launched. Maybe it was even great. But businesses grow, pivot, rebrand their services, expand into new markets and sometimes the visual identity, messaging and positioning that made sense five years ago simply doesn’t reflect where you are today.
Your brand was probably fine when you first launched. Maybe it was even great. But businesses grow, pivot, rebrand their services, expand into new markets and sometimes the visual identity, messaging and positioning that made sense five years ago simply doesn’t reflect where you are today.
If you work in finance, investor relations or corporate communications at a listed company in the UAE, you already know what annual report season feels like: a months-long sprint of stakeholder interviews, data gathering, regulatory compliance, translation, design revisions and print deadlines – all happening at once, usually under pressure.
Insights from a Branding Agency in Dubai Global uncertainty is shaping how businesses communicate. Ongoing geopolitical tensions, economic volatility, and shifting global markets are forcing organisations to reassess how they…
From Defining to Elevating Your Brand Is your brand strategy clearly defined? In a city like Dubai, where innovation and competition move fast, clarity is only the beginning. In our…
Sustainability reporting has moved from the back pages of corporate websites into the spotlight. Once seen as a tick-box exercise, these reports are now powerful tools for transparency, accountability, and brand building. What used to be a dry compilation of emissions data and recycling figures is now a strategic opportunity to tell your brand’s story in a meaningful way.
Sustainability reporting has moved from the back pages of corporate websites into the spotlight. Once seen as a tick-box exercise, these reports are now powerful tools for transparency, accountability, and brand building. What used to be a dry compilation of emissions data and recycling figures is now a strategic opportunity to tell your brand’s story in a meaningful way.
Having your brand stand out is a difficult task, especially in Dubai. Some people think that building a strong brand is just a fancy logo or catchy slogan. It is…
Formulate Creative has had a busy summer, working on a range of branding projects for clients in Dubai and beyond. Our work hasn’t just been about creating standout brand identities;…
A school’s website is often the first point of contact for prospective parents, students, and staff. It’s your digital handshake, and we all know first impressions count, especially here in…
The days of bulky printed annual reports or flat PDFs are fading fast. As businesses evolve and stakeholder expectations shift, there’s a growing demand for accessible, interactive, and engaging online annual reports. Moving your report online is a chance to enhance how your story is experienced, understood, and shared. Here’s how (and why) to make the move – and how to get it right.
Annual reports are often seen as dry, obligatory documents – something to tick off the compliance list. But with the right approach, they can be so much more. An annual report can become a powerful brand tool that tells your story, showcases your achievements, and builds trust with your stakeholders. From a branding and design perspective, your annual report is one of the most valuable pieces of communication you produce all year. Here’s how to get the most out of it.
Sustainability reporting has moved from the back pages of corporate websites into the spotlight. Once seen as a tick-box exercise, these reports are now powerful tools for transparency, accountability, and brand building. What used to be a dry compilation of emissions data and recycling figures is now a strategic opportunity to tell your brand’s story in a meaningful way.
In real estate, branding often gets overlooked in favour of physical assets and sales targets. However, a strong brand is critical for developers and real estate companies who want to differentiate themselves in a competitive market. It’s the foundation that communicates your values, builds trust, and connects with buyers on a deeper level. Here are the essential branding elements every real estate developer and agency should have in place.
In food and drink, your product speaks for itself. But these days, your website is often the first place people meet your brand. It’s where they decide if they want to visit, order, or learn more. So your F&B website needs to be more than just a menu online – it should tell your story, reflect your brand and drive action.
When companies talk about brand, they’re usually thinking externally – how they show up in the market, how customers perceive them, how they stand out from the crowd. But there’s another side to branding that often gets overlooked: the way your company communicates with its own people. Internal communications are part of your overall brand image and impact culture, clarity and engagement.
When the UAE summer arrives, life slows down. Offices quieten, inboxes become more manageable, and many of your clients, colleagues, or competitors escape the heat for cooler climates. But while the rest of the region winds down, this quieter season presents the perfect opportunity to dial up your brand. If you’ve been putting off a refresh of your brand, design elements, or customer experience – now’s the time to take action.
We often think of branding as something that lives on a screen or a printed page – logos, colour palettes, websites, packaging. But the spaces people walk through every day? They’re just as important. At Formulate Creative, we believe a brand should live and breathe in the real world, and environmental graphics are one of the most effective (and often overlooked) ways to bring that to life.
Event branding is one of those things that’s often left until the last minute – but it’s one of the most powerful tools you have to shape how people experience your event. Done well, it brings everything together. It makes your event feel organised, professional, and on-brand, and it helps guests know where they are and what’s going on. Here’s a quick look at what we think matters most when it comes to branding your event.
Your brand design is often the first thing people notice. But more importantly, it’s how they remember you. If the design isn’t clear, consistent, or considered, it can quietly hold your business back. Here are a few common issues we often come across – things that can be fixed, but are worth spotting early.
Have you ever picked up a product just because the packaging caught your eye? Maybe it was the colour, the shape, or the texture that grabbed your attention. That’s no accident – that’s good packaging design doing its job. Packaging is often the first point of contact between a brand and its customer. It has the unique job of not only protecting the product but also capturing attention, conveying value, and creating an emotional connection – all before the product is even opened.
Annual reports tend to sneak up on businesses. One minute it’s mid-year, and the next thing you know, you’re juggling final figures, brand guidelines, leadership quotes, and compliance checks – all while staring down a fast-approaching deadline. But here’s the thing: your annual report doesn’t have to be a last-minute scramble. In fact, the best reports – the ones that stand out, feel considered, and tell a compelling story – usually start months in advance.
It’s not unusual for someone to come to a branding agency with a straightforward request. A website. Some packaging. A pitch deck. A set of templates. And on paper, it might seem like a simple, standalone job. But the truth is, no brand touchpoint ever really exists in isolation. That’s why good agencies tend to zoom out before they zoom in. They’ll take a moment to understand the context, ask a few extra questions, and get a feel for the bigger picture – even when the brief is small.
It’s easy to mix them up – branding and marketing often show up side by side in conversation, pitch decks, and strategy sessions. But while they work closely together, they’re not the same thing. In fact, understanding the difference can be the game-changer between just making noise and building something that actually connects.
Businesses today often operate across multiple platforms – websites, social media, emails, print, and more. But many struggle to maintain a consistent identity across these different touchpoints. Inconsistent branding can confuse your audience, dilute your message, and even harm your credibility. So how do you overcome these challenges?
When it comes to hospitality, it’s about more than just offering a bed for the night or a meal for lunch. It’s about creating experiences that people remember. Whether it’s a chic boutique hotel or a family-friendly resort, great hospitality branding is what makes people choose your brand again and again. The question is: how do you make sure your brand is unforgettable?
As companies grow and evolve, their story must change to reflect new goals, values, and market demands. Whether you’re expanding into new territories, launching new products, or undergoing a complete rebrand, the way you tell your story can either propel you forward or leave you stuck in the past. A compelling narrative is key to connecting with your audience, inspiring your team, and positioning your company for success in an ever-changing business landscape.
In an increasingly competitive education landscape, institutions must do more than simply offer quality education. Schools and universities need to stand out with a clear, compelling brand that connects with students, parents, and staff alike. Strategic branding has become essential – not just for increasing enrolment, but for building trust, boosting engagement, and shaping long-term reputation. So, why has branding become such a vital asset for education institutions?
If you’ve never worked with a branding agency before, you might not know what to expect – or maybe you’ve had a bad experience in the past and are hoping for something better. At Formulate Creative, we try to keep things simple and straightforward. We’re here to help you get clear on your brand, bring it to life in a way that feels right for your business, and make sure it actually works in the real world.
You’ve launched your brand – the logo, colours, and messaging all feel spot on. But over time, small inconsistencies start to creep in. A different font here, a slightly off-brand colour there, and messaging that doesn’t quite sound like you. Without a clear structure to guide your brand’s use, it’s easy for things to drift. That’s where brand guidelines make all the difference.
At Formulate Creative, we’re all about using design and storytelling to make a real impact. Recently, we’ve been working on some exciting projects across different industries – from sports to real estate to hospitality. Each one shows how powerful the right design and message can be in connecting brands with the people that matter most.
We were excited to support the launch of the City Cricket Academy Emirates at Dubai International Academy – an inspiring new initiative that brings world-class cricket training to the next generation of talent in the UAE.
It’s tempting to grab a quick logo and call it a brand – especially when you’re just starting out. But over time, many businesses discover that a logo without strategy can lead to confusion, inconsistency, and limited growth. Explore why meaningful branding starts with defining your story, and how a thoughtful approach can set the foundation for long-term success.
In today’s digital world, education is no longer confined to the four walls of a classroom. A school or university’s website has become a vital part of how it connects, communicates, and grows. But what makes an education website so powerful – and why is it essential for the future of learning?
Sports and fitness branding goes beyond just a logo or team colours – it’s about creating a powerful identity that drives passion, builds loyalty, and boosts recognition. Whether you’re launching a fitness club or designing high-performance sportswear, a strong brand is essential for shaping how people connect with and perceive your business.
When you think about food and beverage, what comes to mind? Is it the taste of your favourite dish, the ambiance of a cosy café, or the unforgettable experience of a meal shared with friends? Whatever it is, it’s likely tied to branding. In the competitive and ever-evolving world of F&B, branding is more than just a logo or catchy slogan – it’s the heartbeat of your business. Let’s explore why branding is so critical in this industry and how it’s shaping the future of food.
The United Arab Emirates (UAE) has made an exciting announcement – a new symbol to represent the Dirham currency unit. This move signals more than just a cosmetic update; it’s a deliberate strategy designed to reshape the identity of the currency and position it on a global stage. So, what’s behind this bold step? Let’s break it down.
Choosing the right name for your business is one of the most important branding decisions you’ll ever make. Your brand name is more than just a label – it’s your first impression, your identity, and a key factor in how customers perceive you. It should be distinctive, memorable, and aligned with your values, helping you stand out in a competitive market. But what actually makes a great brand name? Let’s break it down.
The wellness industry is booming, with more brands entering the space every day. From yoga studios to organic skincare to mental health apps, consumers are increasingly prioritising their physical and mental well-being. But with so many options out there, how do you ensure your brand stands out? The answer lies in effective, thoughtful branding and design.
The Formulate Creative Agency team have been delighted to support Kevin Atterbury and Leena Atterbury in launching their new real estate venture, Thirty Three Real Estate. With a unique business model that allocates 33% of all brokerage fees to support charitable causes across the UAE, every home they help find a new owner for also contributes to making a real difference.
In the ever-evolving world of finance, fintech brands are rapidly changing the game. What’s making these disruptors stand out? It’s not just their innovative technologies or streamlined services—it’s their bold branding strategies. While traditional banks have long relied on conventional, conservative branding, fintechs are embracing a more daring, fresh approach.
Let’s face it – in a world full of endless content, getting someone to stop scrolling and actually pay attention to your post is no easy task. But with the right design approach, you can make your social media content stand out from the crowd and grab that precious attention. So, how do you create eye-catching, scroll-stopping content that makes people pause, engage, and share? Let’s dive in!
Trust is at the centre of every successful business. Customers are more likely to choose brands they trust, recommend them to others, and return to them time and time again. But how do you earn that trust, especially in today’s competitive market? One of the most powerful ways is through strong brand identity.
With so many brands competing for attention, making yours stand out can feel like a challenge. Personalisation can help by creating a brand experience that feels unique and meaningful. But it’s more than just adding a name to an email. Thoughtful design and tailored content can make your audience feel like your brand was made just for them, turning casual buyers into loyal customers.
We’ve all seen the headlines – AI is taking over everything! From self-driving cars to chatbots that answer all your questions, it seems like there’s no stopping the rise of artificial intelligence. But what about design? Can AI really compete with the boundless creativity of the human mind? Well, let’s dive into this digital showdown and see who takes the crown: AI-generated design or human creativity?
When people think about SEO, they often focus on keywords, backlinks, and technical optimisations. But your brand’s visual identity – everything from your logo and colour palette to your website’s layout – plays a crucial role in search rankings. A strong, consistent brand identity doesn’t just make your business look good; it also improves user experience, engagement, and credibility, all of which contribute to better SEO performance.
Starting a business is exciting, but it comes with plenty of challenges – one of the biggest being how to stand out in a crowded market. That’s where branding comes in. Your brand is the way people perceive your business, how they feel about it, and why they choose you over others. For startups, getting your branding right from the beginning can set the tone for growth and long-term success.
We’ve all been drawn to a good story – whether it’s a book, a film, or just a personal experience. The same goes for your brand. When it comes to connecting with your audience, the best way to do it is through a compelling narrative. And while words can tell a story, visuals help make it memorable. Visual storytelling is about using images, colours, design, and videos to communicate your brand’s message in a way that feels real and engaging.
Your website is your digital storefront, and like any first impression, it counts. Studies show that it takes users just 0.05 seconds to form an opinion about your website, which often determines whether they’ll stay or leave. If your site feels outdated, hard to use, or doesn’t represent your brand, you could be losing potential customers before they even explore further.
In a world where standing out is more challenging than ever, creativity can make all the difference. That’s where Formulate Creative comes in. Whether it’s refreshing your brand, designing a website, or crafting a marketing strategy, we bring the skills, insights, and tools to define, elevate and align your business.
A brand refresh isn’t just about updating your logo or changing a few colours – it’s about giving your business a new life and making sure it aligns with where you are today, and where you’re heading tomorrow.
Imagine if everything around you – your favourite brands, the products you love, even the ads you scroll past – was in black and white. Boring, right? That’s because colour is more than just a visual element; it’s a silent communicator that influences your thoughts, feelings, and decisions.
At Formulate Creative, we believe that design isn’t just about aesthetics – it’s about creating a connection. Your brand’s design should speak to the people who matter most: your audience. Whether you’re trying to reach millennials, CEOs, or families, understanding who you’re talking to is the first step toward building something that truly resonates.
Branding is one of the most critical aspects of any business, but it’s not always straightforward. Many brands struggle with consistency and focus, leading to confusion and missed opportunities. If this sounds familiar, rest assured you’re not alone.
When it comes to creating an impactful annual report, the FIRST thing we do is simple but critical: we define the theme.
A strong theme is the foundation of the entire report – it shapes the narrative, design, and messaging. Without it, the report can feel disjointed, lack focus, and ultimately miss the chance to truly make an impression.
An annual report serves as a comprehensive reflection of a company’s performance, achievements, and milestones over the past year. Beyond its financial statements, it is also a powerful communication tool that can enhance stakeholder engagement and build brand credibility. A well-designed annual report not only conveys information effectively but also leaves a lasting impression.
In the competitive business landscape of Dubai and the UAE, companies are constantly seeking ways to differentiate themselves and create a lasting impression. One often-overlooked aspect that holds immense potential…
Navigating the world of branding can feel like decoding a foreign language. While the Cambridge Dictionary sums it up as the act of giving a company a design or symbol…
A Remarkable Journey of Creativity and Success The team at Formulate is thrilled to announce the celebration of its third anniversary! Established in 2020 by creative partners Theo Adamson and…
In the fast-paced world we live in, the online lifestyle has become an integral part of our daily routine. From shopping and socializing to seeking information and entertainment, the internet…
In today’s digital age, implementing the best social media branding strategies is crucial to stand out in a crowded social space. With millions of active users on various platforms, creating…
Welcome to the world of brand strategy, where storytelling takes centre stage. In a crowded marketplace, capturing the attention and hearts of consumers is no easy task. That’s why incorporating storytelling into your brand strategy is a game-changer. It goes beyond selling products or services; it creates a profound emotional connection, leaving a lasting impact on your audience.
As technology continues to advance in the world of graphic design, some may argue that computers and software can ultimately replace human creativity. However, when it comes to logo design,…
Visual branding is a crucial aspect of any branding strategy. It’s the use of visual elements such as colors, typography, and imagery to create a consistent and memorable identity for…
Sports and branding have always had a close relationship, with some of the world’s top sports brands becoming household names. These brands not only represent the sports they are associated…
Formulate creative agency, have continued its growth and expansion by relocating to a larger, dedicated Studio Space in the European Business Centre, situated in the heart of Dubai Investment Park (DIP).
Consistent branding is a valuable asset for any business- it creates a clear and memorable impression of your company. A clear brand identity will anchor your business’s attitudes, values, and…
It can be tough to know whether to hire a freelancer or an agency in Dubai, for your branding and/or graphic design needs.
With the likes of Fiverr and Upwork around, it’s never been easier to find a freelancer who can do the job for a fraction of the price.
But, your decision should certainly not be based on price alone. In fact, there’s a handful of considerations you need to take into account before making your final decision…
It can be tough to know whether to hire a freelancer or an agency in Dubai for your branding and/or graphic design needs.
With the likes of Fiverr and Upwork around, it’s never been easier to find a freelancer who can do the job for a fraction of the price.
But your decision should certainly not be based on price alone. In fact, there’s a handful of considerations you need to take into account before making your final decision…
Things aren’t just hotting up in Dubai; our studio is on fire right now! We’re looking to bring in some additional graphic design support on some exciting new branding and design projects coming up over the coming months. The ideal candidate will have strong creative skills and a portfolio of work which demonstrates their passion for Graphic and Digital Design.
We have been working with strategic advisory and consultancy firm Contrax to design and develop a new bespoke website. The Dubai-based firm, who operate in the mobility and asset…
Formulate design and develop a new website for Abu Dhabi’s Australian Business Group. We have been working with the Australian Business Group in Abu Dhabi to design and develop their…
After a successful first year for Formulate, the partners Dan and Theo took some time out to reflect and look back over the last year and the trials and tribulations…
The 7th of September marked our 1st birthday. It’s been a crazy and busy year – one we will never forget for a number of reasons! We are so proud…
As Dubai (and the world) slowly starts to head back toward some form of normality, Formulate has continued to flourish, with new clients both in the UAE and internationally. We…
After a successful end to 2020 and a great start to 2021, we decided the time was right to grow our creative team. We are delighted to welcome graphic designer…
2020 saw many changes due to the pandemic that swept over the world, including postponing and canceling events. With the roll-out of the vaccine and the Dubai Government issuing new…
Was 2020 the perfect year to follow your dreams? We take a look back at three branding projects that we have worked on in 2020, supporting our clients in their…
It’s been a busy first week in January for the Formulate team. On top of working on a number of creative projects, we followed up our article in Gulf news…
The first day of January 2021 and the Formulate Creative team are looking forward to getting stuck into the year ahead. We are excited to deliver a range of; branding,…
Formulate, a new innovative creative agency based in Dubai, brought to life by experienced designers Theo Adamson & Dan Brown.
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