If you’ve never worked with a branding agency before, you might not know what to expect – or maybe you’ve had a bad experience in the past and are hoping for something better. At Formulate Creative, we try to keep things simple and straightforward. We’re here to help you get clear on your brand, bring it to life in a way that feels right for your business, and make sure it actually works in the real world.
You’ve launched your brand – the logo, colours, and messaging all feel spot on. But over time, small inconsistencies start to creep in. A different font here, a slightly off-brand colour there, and messaging that doesn’t quite sound like you. Without a clear structure to guide your brand’s use, it’s easy for things to drift. That’s where brand guidelines make all the difference.
At Formulate Creative, we’re all about using design and storytelling to make a real impact. Recently, we’ve been working on some exciting projects across different industries – from sports to real estate to hospitality. Each one shows how powerful the right design and message can be in connecting brands with the people that matter most.
We were excited to support the launch of the City Cricket Academy Emirates at Dubai International Academy – an inspiring new initiative that brings world-class cricket training to the next generation of talent in the UAE.
It’s tempting to grab a quick logo and call it a brand – especially when you’re just starting out. But over time, many businesses discover that a logo without strategy can lead to confusion, inconsistency, and limited growth. Explore why meaningful branding starts with defining your story, and how a thoughtful approach can set the foundation for long-term success.
In today’s digital world, education is no longer confined to the four walls of a classroom. A school or university’s website has become a vital part of how it connects, communicates, and grows. But what makes an education website so powerful – and why is it essential for the future of learning?
Sports and fitness branding goes beyond just a logo or team colours – it’s about creating a powerful identity that drives passion, builds loyalty, and boosts recognition. Whether you’re launching a fitness club or designing high-performance sportswear, a strong brand is essential for shaping how people connect with and perceive your business.
When you think about food and beverage, what comes to mind? Is it the taste of your favourite dish, the ambiance of a cosy café, or the unforgettable experience of a meal shared with friends? Whatever it is, it’s likely tied to branding. In the competitive and ever-evolving world of F&B, branding is more than just a logo or catchy slogan – it’s the heartbeat of your business. Let’s explore why branding is so critical in this industry and how it’s shaping the future of food.
The United Arab Emirates (UAE) has made an exciting announcement – a new symbol to represent the Dirham currency unit. This move signals more than just a cosmetic update; it’s a deliberate strategy designed to reshape the identity of the currency and position it on a global stage. So, what’s behind this bold step? Let’s break it down.
Choosing the right name for your business is one of the most important branding decisions you’ll ever make. Your brand name is more than just a label – it’s your first impression, your identity, and a key factor in how customers perceive you. It should be distinctive, memorable, and aligned with your values, helping you stand out in a competitive market. But what actually makes a great brand name? Let’s break it down.
The wellness industry is booming, with more brands entering the space every day. From yoga studios to organic skincare to mental health apps, consumers are increasingly prioritising their physical and mental well-being. But with so many options out there, how do you ensure your brand stands out? The answer lies in effective, thoughtful branding and design.
The Formulate Creative Agency team have been delighted to support Kevin Atterbury and Leena Atterbury in launching their new real estate venture, Thirty Three Real Estate. With a unique business model that allocates 33% of all brokerage fees to support charitable causes across the UAE, every home they help find a new owner for also contributes to making a real difference.
In the ever-evolving world of finance, fintech brands are rapidly changing the game. What’s making these disruptors stand out? It’s not just their innovative technologies or streamlined services—it’s their bold branding strategies. While traditional banks have long relied on conventional, conservative branding, fintechs are embracing a more daring, fresh approach.
Let’s face it – in a world full of endless content, getting someone to stop scrolling and actually pay attention to your post is no easy task. But with the right design approach, you can make your social media content stand out from the crowd and grab that precious attention. So, how do you create eye-catching, scroll-stopping content that makes people pause, engage, and share? Let’s dive in!
Trust is at the centre of every successful business. Customers are more likely to choose brands they trust, recommend them to others, and return to them time and time again. But how do you earn that trust, especially in today’s competitive market? One of the most powerful ways is through strong brand identity.
With so many brands competing for attention, making yours stand out can feel like a challenge. Personalisation can help by creating a brand experience that feels unique and meaningful. But it’s more than just adding a name to an email. Thoughtful design and tailored content can make your audience feel like your brand was made just for them, turning casual buyers into loyal customers.
We’ve all seen the headlines – AI is taking over everything! From self-driving cars to chatbots that answer all your questions, it seems like there’s no stopping the rise of artificial intelligence. But what about design? Can AI really compete with the boundless creativity of the human mind? Well, let’s dive into this digital showdown and see who takes the crown: AI-generated design or human creativity?
When people think about SEO, they often focus on keywords, backlinks, and technical optimisations. But your brand’s visual identity – everything from your logo and colour palette to your website’s layout – plays a crucial role in search rankings. A strong, consistent brand identity doesn’t just make your business look good; it also improves user experience, engagement, and credibility, all of which contribute to better SEO performance.
Starting a business is exciting, but it comes with plenty of challenges – one of the biggest being how to stand out in a crowded market. That’s where branding comes in. Your brand is the way people perceive your business, how they feel about it, and why they choose you over others. For startups, getting your branding right from the beginning can set the tone for growth and long-term success.
We’ve all been drawn to a good story – whether it’s a book, a film, or just a personal experience. The same goes for your brand. When it comes to connecting with your audience, the best way to do it is through a compelling narrative. And while words can tell a story, visuals help make it memorable. Visual storytelling is about using images, colours, design, and videos to communicate your brand’s message in a way that feels real and engaging.
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