Creative Design & Branding Agency in Dubai

A visionary branding agency in Dubai, elevating brands with clarity, creativity, and consistency.

Looking to build a brand with a solid foundation, redefine an outdated brand identity, or bring consistency across a fragmented brand or your brand collateral? We’re here to help.

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A Real Estate Brand with Purpose: Transforming Homes & Communities
A compelling brand identity that reflects their commitment to giving back, with 33% of all commissions donated to charity.

Game On: For City Cricket Academy Emirates
A brand to inspires, empower, and celebrate youth cricket

Crafting excellence: The journey of Mashreq’s 2023 annual report
Bringing data to life through visual storytelling.

Elevating ICON's brand identity and digital presence for global impact
Innovative rebrand and engaging website design for a leading Arcitecture firm.

Repositioning J Club as the ultimate wellness destination
J Club now stands out in the luxury wellness sector, offering a compelling brand experience that attracts and retains high-value members.

Crafting an iconic identity for a seven-star experience
UMA’s identity seamlessly integrates with the Burj Al Arab’s seven-star status, reinforcing its reputation as an ultra-exclusive destination.

Jassim Alsuwaidi Advocates & Partners: A fresh look for the leaders in law
Redefining legal professionalism with Jassim Alsuwaidi's new identity.

Emaar Super Cup: A football celebration of excitement and prestige
By defining a structured visual language, we ensured that all communications, both digital and physical, remained true to the tournament’s premium positioning.

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Define

We define our clients’ brands through strategic positioning and captivating brand stories.

Elevate

We elevate our clients' brand identities through exceptional creative design.

Align

We align our clients‘ brand collateral to convey a consistent message and visual language.

Our team of experts crafts compelling brand stories, develops effective brand strategies, creates bold identities and designs consistent brand collateral that communicates your vision and drives business growth.

Based in Dubai, we have garnered a reputation as a creative and branding agency that both local and global businesses can trust, with experience working across a variety of sectors.

Our work is a testament to our commitment to our clients. We focus on marrying your strategic goals with distinct visual narratives that enhance your unique selling points. This approach not only delivers measurable ROI but also sets your business apart in a competitive landscape.

Our creative expertise

Creativity drives everything we do, but we’re business-focused too, so you get modern design thinking that looks great and delivers results through a range of creative branding and design services.

Trusted by industry leaders

Why work with us?

As a boutique branding agency in Dubai, we operate with a design-driven ethos. We are a close-knit team with a hands-on approach to crafting impactful branding and marketing solutions. We have years of experience and a strong track record with businesses of all types in Dubai and across the Middle East.

We're focused on building productive relationships with our clients, so we can be at your side for any of your branding or design needs, from small ad hoc projects to complete rebranding. From the very beginning, we take the time to listen and understand your objectives so that we can create something unique with a lasting impact.

Formulate's new design studio in Dubai Investment Park

What our clients say

“Working with Formulate has been fantastic. Having worked on multiple projects with the team, we could not be happier with the results and the support that we received from Theo, Charlotte and the rest of the team.

Olivia Bond

Marketing Manager, Yomly

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"After working with a number of designers who struggled to get it right, Formulate nailed it the first time. We have since gone on to build an ongoing working relationship with them and they now provide us with regular design support."

Cara Nazari

Managing Director, AmCham Dubai

"The team were incredibly receptive to how we wanted to represent our school. They shared ideas, listened, suggested themes, and were always available to update, change and adapt. I highly recommend the Formulate Team."

Simon Jodrell

Principal, Jebel Ali School

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"After dealing with a number of agencies, we approached Formulate to design our branding, website and company profile. For the branding, they proposed three creative routes to us, one of which was a clear winner. We would certainly recommend them."

Sylvia Misiak

Partner, DNA Recruitment

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