We are Formulate, a creative branding and design agency in Dubai.

We are passionate about building brands and developing creative design solutions that resonate with our client's audience and beyond.

Formulate is an independent branding and design agency in Dubai. Our work speaks for itself. Everything we do is about delivering the best result for you and your brand through thoughtful and imaginative design that solves a variety of briefs.

Big ideas handled with care

We’re big enough to deliver a variety of branded content, but small enough to give every project the attention it deserves. We really care about the work we do and want to work with you to make your brand the best it can be.

We work with new and existing brands to deliver branding, design and digital design, and marketing. From a new logo or a website refresh to essential branded content like brochures, presentations and social media posts.

Ideas are everything. Our independent approach means you get brand identity and design collateral that’s fresh, forward-thinking and perfect for your target audience.

All your branding and marketing in one place

We work with businesses across all sectors to develop powerful branding and compelling design collateral. You can come to us for a new logo or a business card if that's all you need. But we can also guide you toward a more coherent and persuasive brand identity that covers all your marketing, from print and packaging to websites and social media.

We work across a wide range of sectors, including corporate, internal communications and employee engagement, education, hotels, F&B and hospitality, events and sports, fitness and lifestyle to name a few.

Our creative services

Creativity drives everything we do, but we’re business-focused, too, so you get modern design thinking that looks great and delivers results through a range of creative branding and design services.

Brand identities

Brand strategy

Graphic design

Social & content

Web design & digital

Copywriting

Why work with us?

Driven by design, we’re a small, close-knit team with a hands-on approach to branding and marketing. We have years of experience and a strong track record with businesses of all types in Dubai and across the Middle East.

We're focused on building productive relationships with our clients, so we can be at your side for any of your branding or design needs, from small ad hoc projects to complete rebranding. From the very beginning, we take the time to listen and understand your objectives so that we can create something unique with a lasting impact.

What our clients say

"After working with a number of designers who struggled to get it right, Formulate nailed it the first time. We have since gone on to build an ongoing working relationship with them and they now provide us with regular design support."

Managing Director
AmCham Dubai

"Formulate work with you in true partnership - they listen deeply and quickly and are also willing to challenge your ideas. They met with us and after one meeting understood exactly what we were trying to do and the personality we wanted to create."

Group Vice President
People & Culture, Al Ghurair