We are Formulate, a branding and design agency based in Dubai

Passionate about branding, design, websites and all things digital.

A boutique brand for Barre Effect fitness studio

An elegant brand that works with the studio's subtle industrial interior

Branding for The Fold, a boutique, ladies' hair salon. 

Encapsulating the tranquility
of this unique space

Formulate is an independent creative branding agency in Dubai. Our work speaks for itself. Everything we do is about delivering the best result for you and your brand, through thoughtful and imaginative design that solves a variety of briefs.

Big ideas handled
with care

We’re big enough to deliver a variety of branded content, but small enough to give every project the attention it deserves. We really care about the work we do, and want to work with you to make your brand the best it can be.

We work with new and existing brands to deliver branding, design and digital marketing. From a new logo or a website refresh, to essential branded content like brochures, presentations and social media posts.

Ideas are everything. Our independent approach means you get brand identity and design collateral that’s fresh, forward-thinking and perfect for your target audience.


All your branding and marketing in one place

We work with businesses across all sectors to develop powerful branding and compelling design collateral. You can come to us for a new logo or a business card if that's all you need. But we can also guide you toward a more coherent and persuasive brand identity that covers all your marketing from print and packaging through to websites and social media. 

We work across a wide range of sectors including, corporate, education, hotels, F&B and hospitality and fitness and lifestyle to name a few. 

Our branding and design services

Creativity drives everything we do, but we’re business-focused too, so you get modern design thinking that looks great and delivers results through a range of creative branding and design services.
Brand identities

We take time to capture the spirit of your brand and make it resonate with your customers. We create brand identities that tell people exactly who you are and what you do, so you stand out from the competition.

  • Bespoke logo design
  • Brand development
  • Brand guidelines
  • Art direction
Brand strategy

From naming to brand architecture we can bring all your design and marketing together with a dynamic and considered strategy that matches your business goals with your look and feel.

  • Naming
  • Brand architecture
  • Brand positioning
  • Communication strategy
Graphic design

Contemporary design is at the heart of everything we do. We create a wide range of instantly recognisable visual brand collateral,  that will resonate with your customers and clients through physical and digital applications. 

  • Stationery
  • Brochures, profiles & presentations
  • Reports, bids & tenders
  • Packaging
  • Exhibitions & environmental
  • Signage
Social & content 

We'll help you get heard above the noise on social with content creation services that help your reach your audience more effectively across a range of platforms. From creating content calendars to producing dynamic video content and animations.

  • Branded content
  • Social branding
  • Photography
  • Video
Web design & digital

From colours to fonts, layout to graphics, we design and develop websites that are robust and easy-to-use with immediate visual impact. Whether you need a simple site or an e-commerce platform, we’ll build a site that’s responsive to your needs.

  • Brochure sites
  • Microsites & portals
  • eCommerce sites
  • Shopify, Squarespace & Wix branded sites
  • Email marketing campaigns
  • SEO

Words matter. Our copywriters communicate your message elegantly and effectively. They blog, write press releases, create effective advertorials, write email campaigns that won’t get sent to the spam bin, and create killer content to draw in customers.

  • Tone of voice
  • Editorial
  • Web & social content
  • Brochures & blogs
  • Reports, bids & tenders

Why work with us?

Driven by design, we’re a small, close-knit team with a hands-on approach to branding and marketing. We have years of experience and a strong track record with businesses of all types in Dubai and across the Middle East.

We're focused on building productive relationships with our clients, so we can be at your side for any of your branding or design needs, from small ad hoc projects to complete rebranding. So from the very beginning, we take the time to listen and understand your objectives so that we can create something unique with lasting impact.

What our clients say 

"After working with a number of designers who struggled to get it right, Formulate nailed it the first time. We have since gone on to build an ongoing working relationship with them and they now provide us with regular design support."

Managing Director
AmCham Dubai

"Formulate work with you in true partnership - they listen deeply and quickly and are also willing to challenge your ideas. They met with us and after one meeting understood exactly what we were trying to do and the personality we wanted to create."

Group Vice President
People & Culture, Al Ghurair

Recent clients


Let's get your project started

If you’re ready to take your business to the next level, give us a call. Whether you’re re-branding and have a good idea of where you want to go, or you’re still looking for that ‘Eureka!’ moment, we’re here to help. Let’s Formulate your plan.