We are Formulate, a creative & branding agency in Dubai

Our team of skilled experts define effective brand strategies, craft bold brand identities, develop intuitive web design and persuasive marketing collateral, to help communicate and grow your business. 

Elevate your brand with us.

Defining Dubai's premier lifestyle and fitness club

Brand positioning and rebranding of Jumeirah's J Club.

Reinvigorating the Intersec event brand to celebrate 20 years

Event branding for Intersec at Dubai World Trade Centre.

Capturing the sense of community for one of Dubai's oldest British schools

A new website for Jebel Ali School.

Whether you want to stand out in a crowded market or want to grow your customer base, we have the tools and expertise to help your business flourish. 

Based in Dubai, we have garnered a reputation as a creative and branding agency that both local and global businesses can trust, with experience working across a variety of sectors.

Our work is a testament to our commitment to our clients. We focus on marrying your strategic goals with distinct visual narratives that enhance your unique selling points. This approach not only delivers measurable ROI but also sets your business apart in a competitive landscape.

Our creative expertise

Creativity drives everything we do, but we’re business-focused, too, so you get modern design thinking that looks great and delivers results through a range of creative branding and design services.
Web design
Reports, bids & tenders
Social & content
Brochures & presentations

Featured projects

Trusted by industry leaders


Why work with us?

As a branding agency in Dubai, we operate with a design-driven ethos. We are a close-knit team with a hands-on approach to crafting impactful branding and marketing solutions. We have years of experience and a strong track record with businesses of all types in Dubai and across the Middle East.

We're focused on building productive relationships with our clients, so we can be at your side for any of your branding or design needs, from small ad hoc projects to complete rebranding. From the very beginning, we take the time to listen and understand your objectives so that we can create something unique with a lasting impact.

What our clients say 

"After working with a number of designers who struggled to get it right, Formulate nailed it the first time. We have since gone on to build an ongoing working relationship with them and they now provide us with regular design support."

Managing Director
AmCham Dubai

"Formulate work with you in true partnership - they listen deeply and quickly and are also willing to challenge your ideas. They met with us and after one meeting understood exactly what we were trying to do and the personality we wanted to create."

Group Vice President
People & Culture, Al Ghurair


Let's get your project started

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