We are Formulate, a creative & branding agency in Dubai

Our team of skilled experts define effective brand strategies, craft bold brand identities, develop intuitive web design and persuasive marketing collateral, to help communicate and grow your business. 

Elevate your brand with us.

Defining Dubai's premier lifestyle and fitness club

Brand positioning and rebranding of Jumeirah's J Club.

Reinvigorating the Intersec event brand to celebrate 20 years

Event branding for Intersec at Dubai World Trade Centre.

Capturing the sense of community for one of Dubai's oldest British schools

A new website for Jebel Ali School.

If you want to stand out in a crowded market or want to grow your customer base, we have the tools and expertise to help your business flourish. 

Based in Dubai, we have garnered a reputation as a creative and branding agency that both local and global businesses can trust, with experience working across a variety of sectors.

Our work is a testament to our commitment to our clients. We focus on marrying your strategic goals with distinct visual narratives that enhance your unique selling points. This approach not only delivers measurable ROI but also sets your business apart in a competitive landscape.

Featured projects

Our creative expertise

Creativity drives everything we do, but we’re business-focused, too, so you get modern design thinking that looks great and delivers results through a range of creative branding and design services.

Trusted by industry leaders

alec
CM
bank-logo
jumeirah-1
aws-1
KCR
bloom-education
petrofac
cafu
priory
central-bank-of-uae
studio-one

Why work with us?

As a branding agency in Dubai, we operate with a design-driven ethos. We are a close-knit team with a hands-on approach to crafting impactful branding and marketing solutions. We have years of experience and a strong track record with businesses of all types in Dubai and across the Middle East.

We're focused on building productive relationships with our clients, so we can be at your side for any of your branding or design needs, from small ad hoc projects to complete rebranding. From the very beginning, we take the time to listen and understand your objectives so that we can create something unique with a lasting impact.

What our clients say

Olivia-Bond

“Working with Formulate has been fantastic. Having worked on multiple projects with the team, we could not be happier with the results and the support that we received from Theo, Charlotte and the rest of the team.

Olivia Bond

Marketing Manager, Yomly

cara-nazari

"After working with a number of designers who struggled to get it right, Formulate nailed it the first time. We have since gone on to build an ongoing working relationship with them and they now provide us with regular design support."

Cara Nazari

Managing Director, AmCham Dubai

Simon-Jodrell​​​​-1-1

"The team were incredibly receptive to how we wanted to represent our school. They shared ideas, listened, suggested themes, and were always available to update, change and adapt. I highly recommend the Formulate Team."

Simon Jodrell​​​​

Principal, Jebel Ali School
 

Sylvia-Misiak

"After dealing with a number of agencies, we approached Formulate to design our branding, website and company profile. For the branding, they proposed three creative routes to us, one of which was a clear winner. We would certainly recommend them."

Sylvia Misiak

Partner, DNA Recruitment 

FORMULATE-FLOW-F

Let's get your project started

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