Brand identities can often be confusing, misaligned with products and services, or inconsistent across collateral and touchpoints.
At Formulate, we create strategic, visually compelling brand identities that bring clarity to your offering, resonate with your audience, and ensure consistency across every brand interaction.
Our process is straightforward. We collaborate with you to develop a clear brief, immerse ourselves in your industry, and craft unique concepts that align with your vision.


Without a strong, consistent brand foundation from the start, there’s a risk of brand failure - or the need for an expensive rebrand down the line.
By partnering with Formulate, you gain an experienced agency that designs and develops a brand identity built to last - one that aligns with your business goals and leaves a lasting impression.
Standing tall in Dubai’s real estate landscape
Creating a brand to position Cirrera as a name synonymous with intelligent luxury in Dubai Real Easte.
Repositioning J Club as the ultimate wellness destination
J Club now stands out in the luxury wellness sector, offering a compelling brand experience that attracts and retains high-value members.

Metis. Wealth, built with wisdom.
Designing a brand idenity for growth and stability for a new era of wealth management in the UAE and beyond.
A real estate brand with purpose: transforming homes & communities
A compelling brand identity that reflects their commitment to giving back, with 33% of all commissions donated to charity.
Crafting an iconic identity for a seven-star luxury experience
UMA’s identity seamlessly integrates with the Burj Al Arab’s seven-star status, reinforcing its reputation as an ultra-exclusive destination.
Elevating ICON's brand identity and digital presence for global impact
Innovative rebrand and engaging website design for a leading Arcitecture firm.
The foundation of any great idea. At this stage, we work one-on-one with you to ensure we have the same understanding of the project so we can get our creative juices flowing.
Now we bring your brand to life. In presentation form, we will develop the visual identity and key messaging to showcase how your brand will look across multiple touchpoints and brand collateral.
We will build on any research you have already carried out to gain a deeper understanding of the market and your competitors.
The day we’ve all been waiting for. Transferred to you in high-resolution files, your brand is now finalised and ready to be launched into the world.

Address: 262 European Business Centre, DIP, Dubai, UAE - Map
T: +971 58 598 9365 / +971 4 223 3714
E: [email protected]
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