It's easy to take colour for granted because it's such an essential part of our every day lives. However, if you take the time to consider your emotional response to colour, you could find that particular colours have a greater impact on your behaviour than you realize.
Based on recent research, 84.7% of consumers identify "colour" as the key reason for purchasing a particular item. As a result, businesses deciding on a brand colour palette face a significant challenge.
When utilised appropriately, colour has the ability to provoke emotions, drive conversions, and even inspire brand loyalty, so it's not something you should leave until the last minute. You're unconsciously generating psychological associations with your audience by establishing a brand identity colour palette to your website, logo, and business materials. The only question is whether or not you're generating the desired feelings.
That's where Formulate Creative Agency comes in; we'll show you how to choose brand colours that reflect your company well and help you build deeper relationships with your target audience.
The first step is to understand what a brand colour palette is and what it represents for your business.
Certain colours are strongly associated to brands. Consider the iconic red of a Coca-Cola can or the golden arches of McDonald's. The appearance of Tiffany's light blue box can be enough to please a friend or family member even before they see the present within.
Your brand identity colour palette is your means of giving your target audience a stimulating visual experience while also expressing your distinct personality. The perfect colour combination not only improves the aesthetics of your marketing materials, website, and other branded content, but it also affects how customers engage with your company.
Contact us now to see how we can help bring your brand to life.
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