When it comes to building a brand identity, logos play a crucial role. We make sure that the brand marks we design are in line with the brand strategy they're founded on, and we make sure they fit seamlessly into the wider brand identity that they sit within.
A strong logo mark is one that is aligned with your business, service, or industry. If you're a professional services company (rather than a product company), simplicity is usually best. They are designed to set you apart from the competition and encourage brand loyalty, through the meaning it has built within it. It establishes trust by demonstrating your professionalism and encourages consumers to stay loyal. It informs potential customers about who you are, what you do, and how you might help them.
The term "logo" encompasses all the markings that represent your company. A logo can often be categorised into the following types:
A wordmark that is made up of a single word or words
A lettermark is a mark that only contains one letter or an abbreviation
A logomark is a mark that only comprises a symbol.
An emblem is a wordmark, lettermark, or logomark contained with in a form that's crucial to the overall design
A combination mark, which combines a symbol and a wordmark or a letter and a wordmark
We need to gain a clear understanding of your business, your mission, and your vision to allow us to start designing you a brand identity and a logo, which is a key component of an identity.
Once we understand the brief, our team of logo designers will work together to start designing a range of ideas for us to review internally. We will then build upon these initial concepts and look at how they can work holistically with the broader identity concepts.
When we have the concepts finalised, it's time to present them to you. Based on your feedback we look to refine the chosen concept. This may involve amending the typography or looking at alternative colour palettes.
Once the logo and the brand identity are approved, it's time to implement the identity and unleash it into the world. We can help you roll out your new brand identity over any brand collateral your business may require.
At Formulate, we will design and develop a logotype that best encapsulates your business. We will create a memorable mark, that will define your business and convey a sense of quality and trust.
Contact the Formulate team today to see how we can define your brand and leave a truly lasting mark on your business.
T: +971 58 514 0582 // +971 58 524 0689
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