Brand positioning

Set yourself apart from your competition and define how customers perceive and engage with your brand. It's made up of the key qualities and values that your business is recognised for.

The importance of positioning your brand 

Is there a personality to your brand? Your brand's personality should help you connect with your target market and set you apart from the competition. This is accomplished through a clear message that is employed consistently whenever and wherever your organization "speaks." To effectively reflect your brand, we generate creative, smart, and engaging messaging as part of our brand positioning services.


Stand out in the crowd

Creating a position for your brand is all about proving the worth of your company or product while emphasizing the weakness of your competitors. Positioning seeks to identify and define that crucial point of differentiation that you can own so that customers understand why they should choose your products or services over others.

Our Dubai branding agency researches the market and target audiences as part of a brand strategy to ensure your brand is defined in the most optimal way possible.

How we can help

We develop an effective positioning strategy to help you stay ahead of the competition in a world of competitive marketing. We help you to identify "the appropriate position" in the market for your brand to be spotted - both by customers and rivals. 

Contact us to see how we can define your brand's position to ensure maximum exposure, to the right audience.




Formulate – your creative partners

Copyright 2022 Formulate LLC FZC.  All rights reserved.