To rebrand, or not to rebrand? This a question that's often asked by businesses, both big and small.
If you're on the fence about whether or not it's time for a change… Here are five signs that it might be time to consider a refresh:
#1 — You've outgrown your current branding
Your logo, website, and overall visual identity may have served you well in the past—but if your business has grown or changed…
Or if you've gone through a merger, acquisition, or re-structure, it could be time for an update.
To represent your company accurately, your branding should be reflective of where you are today so you can position yourself for even more growth in the future.
#2 — Your branding collateral is outdated
If your social media accounts, website, business cards and stationery, and other marketing materials are starting to look a little outdated or all over the place…
Then it can put your company at risk of looking amateurish, or out-of-touch—neither of which will instill trust in your potential customers.
To be perceived as a professional, credible business, it's important to have up-to-date and on-brand collateral across all touchpoints.
#3 — Results from your marketing efforts have plateaued
If you're no longer seeing the same results from your marketing and advertising campaigns as you once were…
Then part of the problem could be that your current branding is no longer resonating with your target audience.
The visual elements of your brand (logo design, colour palette, fonts, etc.) play a huge role in how people perceive your company—so it's important they're speaking to the right people, in the right way.
#4 — Your market has changed or is becoming more competitive
If the landscape of your industry has shifted, or if you're starting to see more competition, it may be time to differentiate yourself with a robust and updated brand identity.
A well-executed rebrand can set you apart from your competitors and capture the attention of your target audience, even in a crowded market…
And with the right branding strategy, you can establish yourself as a leader in your industry to make it clear to potential customers why they should choose you over the competition.
#5 — There have been internal changes within your company
Anything from a change in leadership, to new company values, or simply a change in direction can be a catalyst for wanting to hit the refresh button on your branding.
A creative rebrand gives you an opportunity to move forward and start fresh, with a brand identity that's aligned with where your company is going.
It can also help to boost morale internally and get everyone on board with the new direction of the business.
Formulate your rebrand
If any (or all) of these five signs ring true for your company right now, and you'd like to learn more about how we can help at Formulate, we'd love to hear from you.
Get in touch with us today to start the conversation.