J Club by Jumeirah Re-branding

Brand strategy, re-positioning, Re-branding, and marketing collateral for this premium lifestyle and wellness club.

Jumeirah-J-Club-dubai-social-story-design-2

J Club is a lifestyle destination by Jumeirah that gives its members exclusive access to the very best health and wellness facilities.

From pool and beach access to spas, personal training, gyms, group exercise classes and experiential events, J Club is a home-from-home, where members go to live life, well.

We helped Jumeirah to re-position and re-brand J Club within a competitive market, that is being heavily influenced by a number of disruptors.

We have designed and developed an active brandmark, that is known as the 'signature J' that connotes movement and fluidity, supported by a vibrant primary colour palette. This is a fresh approach to the brand that's in tune with an aspirational target audience. Dynamism is at the forefront of this concept. The clever use of the brandmark intertwines within the imagery, depicting movement, journey, and flow.

Jumeirah-J-Club-dubai-social-media-design-1

The project involved:

Brand strategy and positioning
Tone of Voice
Re-Branding
Brand guidelines
Membership collateral
Interior graphics
Social campaign

Jumeirah-J-Club-dubai-photography-styles-copy

Jumeirah-J-Club-dubai-business-card-design

Formulate – your marketing partners

Recent projects

Crafting excellence: The journey of Mashreq’s 2023 annual reportBringing data to life through visual storytelling.

Elevating ICON's brand identity and digital presence for global impactInnovative rebrand and engaging website design for a leading Arcitecture firm.

Revitalizing HR: A tech brand transformationRedesigning the brand identity of the Middle East's leading cloud-based HR management tool to reflect its innovative and dynamic nature.

Urban elegance: Media One Hotel websiteDesigning an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.

Safeguarding the UAE: Branding for trust and stabilityCreating a brand identity that solidifies the UAE government's dedication to Anti-Money Laundering and Anti-Terrorism Financing, ensuring global trust and stability.

Intersec: Branding the world’s premier safety eventCreating a compelling brand identity and collateral for Intersec, the leading global exhibition for safety, security, and fire protection, ensuring a standout presence.

Jebel Ali School: Capturing the magic onlineCreating a website for one of Dubai's historic British schools that highlights its exceptional British educational standards while encapsulating its vibrant community and spirited essence.

Donner Chef: bold flavors, bold brandCrafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.

Navigating reputation in a digital ageA brand identity exudes innovation, authority, to harness the power of advanced technologies and social and behavioral sciences to elevate communication strategies and fortify reputations.