Brand typography

The importance of selecting the proper font in a design is sometimes overlooked. If you want your graphics to properly convey your brand's identity, you must understand the importance of typography in branding.

The importance of typography

In graphic design, typography serves two functions. The first is to improve readability, and the second is to help communicate a design piece's message, tone, and emotion. At Formulate, we use typography to emphasise a design's message in a clear and comprehensible way.

The typography in a mostly image-based design must be powerful enough to stand out. In a text-heavy design, we must apply typography to differentiate separate elements and draw attention to crucial points. In any case, there must be a deliberate and harmonic balance between several conflicting aspects in order to convey the essential idea quickly and effectively.

Building brand recognition

Typography plays an integral part in graphic design by helping to develop and grow brand recognition. This is especially true in the case of logo design. When you think of well-known companies such as Coca-Cola, Harley-Davidson, and Disney, you can quickly picture their distinctive logotypes.

The same idea applies to other types of graphic design, such as Instagram's app user interface, which employs a basic sans-serif typeface. Creating brand identification through typography aids in creating a one-of-a-kind relationship and a sense of familiarity between the brand and the consumer.

How we can help

Using the correct font gives you the advantage of being able to pick whichever feelings you want your customers to experience. Our Dubai creative agency understands how crucial it is to deliver the right message to your target audience. We can assist you in creating designs that will leave a lasting impact on your audience.

Typography is a skill and art form that takes practice and a well-trained eye to master. In web design, typography can make or break a website.

Get in touch to see how we can help develop your brand and typography.