Branding Dubai's world-leading emergency services, security and safety event.

Intersec is a leading global emergency services, security and safety event that is held annually at Dubai World Trade Centre.


Intersec made its return in January 2022, after a two year hiatus, and with it, a whole new look and feel to the exhibition branding.

After winning a competitive pitch, we were tasked with rebranding the three day exhibition, to give the event a fresh new look foor its return.

The exhibition is made up of thousands of exhibitors and the programme consisted of six conferences and a number of workshops and talks, across nine halls. The conference and workshop branding was designed to be be in-keeping with the core event brand, while being identifiable by its designated colour.

The event required a brand look and feel that would make a big impact, while being flexible and adaptable, to be able to rollout across a wide range of collateral, both on and offline.

We supported Messe Frankfurt with the event branding during the lead up to the show and with the design and rollout of collateral at the show itself, this included; adverts, online banners, the show profile, signage, wayfinding, conference and workshop branding.


The project involved:

  • Event branding
  • Show Profile
  • Digital - online banners, html emailers
  • Print advertising
  • Exhibition graphics
  • Event signage and wayfinding

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