FAQs
Whether you’re curious about how we work, what services we offer, or what to expect from a project, this page covers the essentials.
What does Formulate Creative do?
We’re a full-service design and branding agency. We help businesses define their brand, elevate their visual identity, and align their communications across all platforms - from logos and websites to full rebrands and marketing materials.
Who do you work with?
We work with businesses of all sizes - from ambitious start-ups to well-established companies - across a range of industries, including education, corporate, hospitality, healthcare, and consumer sectors.
What services do you offer?
Branding
- Bespoke Logo Design
- Brand Development
- Brand Positioning
- Brand Identity
- Brand Strategy
- Brand Naming & Straplines
- Brand Guidelines
- Art Direction
Collateral
- Stationery
- Brochures
- Profiles & Presentations
- Editorial Layout
- Packaging
- Exhibitions & Environmental
- Signage
- Books
- Annual Reports
Digital & Web
- Web Design
- User Experience
- Content Curation
- Social Media
Can you help if we already have a logo but need the rest?
Absolutely! We can build on what you already have - whether that's refining your visual identity, designing a brand system, creating new marketing materials, or developing a full website around your existing branding.
I only need a logo, can you just design me one?
While we can design a logo for you, we recommend looking at branding as a whole. A logo is just one piece of the puzzle. We focus on creating a full brand identity that connects with your audience and works seamlessly across all platforms and materials. This way, you’ll have a consistent and impactful brand that goes beyond just the logo.
Do you provide content creation and copywriting services?
Yes, we can! Our team offers professional copywriting services to ensure your brand message is clear, compelling, and aligned with your identity. Whether you need website copy, marketing materials, or anything else, we’ve got you covered.
Can you assist with photography for my project?
Yes, we can help with photography as well. Whether it's product shots, team photos, or lifestyle imagery, we work with talented photographers to ensure your visuals are high-quality and aligned with your brand's aesthetic.
Can you take care of the printing for my project?
Yes, we work with a trusted network of suppliers who consistently deliver high-quality print and production. We do add a small fee to cover the time spent managing this process. Alternatively, we can provide you with print-ready files and specifications so you can handle the printing with your preferred supplier.
Do you handle both website design and development?
We have an in-house website developer and specialise in both design and development. We create responsive, user-friendly websites that reflect your brand and engage your audience.
Do you handle website hosting and maintenance?
Yes, we can assist with website hosting and provide ongoing maintenance to ensure your site is secure, up-to-date, and running smoothly.
Do you offer dual language design services?
Yes, we provide dual language design services to help your brand connect with a wider audience. Whether you need English and Arabic, or any other language pairing, we ensure your designs are fully integrated and maintain brand consistency across both languages.
Do you use AI in your design process?
Yes, we do - but always as a tool, never a replacement. We use AI to support our creative process, helping with things like idea generation, automation of repetitive tasks, and exploring new directions quickly. But our designers lead every project, using AI as just one of many tools to deliver thoughtful, original work that fits your brand perfectly.
Do you offer branding services for startups?
Yes, we love working with startups! We can help you define your brand from the ground up, giving you the foundation you need to make a strong first impression and grow your business.
How do you ensure brand consistency across all platforms?
We create comprehensive brand guidelines that outline how your brand should be represented across all channels. This ensures consistency in design, messaging, tone, and visual style, no matter where your brand appears.
Do you offer ongoing support after a project is finished?
Yes, we do. Many of our clients stay with us for ongoing design, marketing support, brand rollouts, website updates, and campaign work.
What is your process for handling revisions?
We believe in collaboration and will work with you through each stage of the project. After presenting initial designs, we welcome your feedback and make revisions based on your input. We aim to get everything just right while keeping the project on schedule.
How can I track the progress of my project?
We provide regular updates throughout the process. Depending on the project, this may include meetings, status reports, or online project management tools, so you're always in the loop.
How much does branding or design work cost?
Every project is unique, so we don't offer one-size-fits-all pricing. Once we understand the scope and deliverables you need, we'll provide a detailed proposal and transparent cost breakdown.
How long does a branding project usually take?
It depends on the size and complexity of the project, but typically a branding project takes between 6 to 12 weeks from discovery to delivery.
Where is Formulate Creative based?
We’re based in Dubai, but we work with clients across the Middle East and internationally.
What makes Formulate Creative different?
At Formulate Creative, we combine high-level creative thinking with real-world business insight. Our approach revolves around three key principles: Define, Elevate, and Align. We start by helping you define your brand’s identity, ensuring it clearly communicates who you are and what you stand for. Next, we elevate your brand with innovative, impactful designs that make a lasting impression. Finally, we work to align your brand across all touchpoints, creating consistency and ensuring that every interaction with your audience reinforces your message. It’s not just about creating beautiful designs we craft brands and assets that deliver real, measurable results for your business.
How do I get started working with you?
Reach out to us via our contact page or request a quote directly. We’ll begin with a chat to learn about your goals and challenges, and then we'll propose a plan that's tailored to you.
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