Strategic Branding, Design & Marketing for Schools & Education
We support schools and universities in Dubai, the Middle East, and beyond with strategic design and communications across branding, websites, print, and signage that build trust, enhance reputation, and boost enrolment.
Building a strong foundation for your school
In today’s education landscape, academic performance alone isn’t enough to set you apart. With rising expectations from parents, students, and staff - and a growing number of schools competing for attention - clear, confident communication combined with strategic marketing is essential. Outdated branding, inconsistent messaging, or an underwhelming website can quickly undermine credibility and deter prospective families.
At Formulate, we specialise in education branding and marketing that’s built around your values, your audience, and your ambitions. From identity design and websites to prospectuses, signage and campaigns, we bring together strategy and creativity to make sure every part of your brand speaks with purpose.
Shaping your identity
At Formulate, we're dedicated to creating education brands that genuinely reflect your school’s unique character and vision. Whether you're a new institution launching your presence or a long-established school in need of a refresh, we help shape a brand that’s authentic, cohesive, and future-ready.
A strong education brand goes beyond a logo. We define and design every element that makes up your identity – from your visual language (logo, colours, typography, photography) to your tone of voice and messaging framework. This means creating brand guidelines that bring clarity and consistency across every channel, from websites and signage to newsletters and social media.
We also tailor our approach to different stages of education. For younger years, branding needs to build trust and emotional connection with parents, focusing on care, safety, and a nurturing environment. For older students, it becomes more aspirational and expressive – communicating opportunity, individuality, and a sense of belonging. Whatever the audience, we help you tell a clear, compelling story that builds trust and sets you apart.
Consistent, clear, and impactful collateral
Every touchpoint matters when it comes to how your school is perceived. From your website to your signage, each piece of collateral plays a role in communicating your identity, values, and strengths. At Formulate, we design and develop a wide range of branded materials to ensure your message is clear, consistent, and impactful - both online and in person.
We design and develop bilingual websites that are intuitive, responsive, and tailored to your brand, making it easy for parents, students, and staff to find information quickly. Our prospectuses and yearbooks blend engaging storytelling with thoughtful design to showcase your school’s ethos and environment. We also craft clear, professional signage and wayfinding systems that bring your brand to life in physical spaces. To support everyday communications, we create presentation and marketing templates that ensure consistency and keep your brand strong, no matter who uses them.
Whether it’s a digital experience or a printed piece, we make sure every item feels part of a unified whole.
Trusted by industry leaders
Formulate – your education branding and marketing partners
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