We have been working with strategic advisory and consultancy firm Contrax to design and develop a new bespoke website.
The Dubai based firm, who operate in the mobility and asset intensive sectors, work with clients across the globe.
After working with Contrax on a number of projects they approached us to evaluate their online presence. The old website was very templated, the imagery felt generic and the content was out of date. It was decided that a new website would be the best approach.
We worked with the Contrax team to develop a site map that helped to determine and outline the pages required. Once this was finalised, we then started wireframing the full site. This helped us to collate the content required for each page, understand the narrative and the user journey of the site.
Once we had finalised this we then moved in to the design phase, where we worked up flat designs, using the content provided, to present to the Contrax team. After some refinements and fine tuning we then went in to the development stage of the project.
The site was designed to have a contemporary look and feel, with the aim of promoting the companies core services and highlighting select case studies, with mobile design and development being a key consideration.
The Formulate team did such an amazing job - we are very happy with our new website! They were so accommodating with all of our requests and updates. Thank you so much!
Marny Nazerio, Contrax