We have been working with strategic advisory and consultancy firm Contrax to design and develop a new bespoke website.
The Dubai-based firm, who operate in the mobility and asset-intensive sectors, works with clients across the globe.
After working with Contrax on several projects, they approached us to evaluate their online presence. The old website was very templated, the imagery felt generic, and the content was outdated. It was decided that a new website would be the best approach.
We worked with the Contrax team to develop a site map that helped to determine and outline the pages required. Once this was finalised, we then started wireframing the full site. This helped us collate the content needed for each page and understand the site’s narrative user journey.
Once we had finalised this, we moved into the design phase, where we worked up flat designs using the content provided to present to the Contrax team. After some refinements and fine-tuning, we went into the project's development stage.
The site was designed to have a contemporary look and feel, with the aim of promoting the company’s core services and highlighting select case studies, with mobile design and development being a key consideration.
The Formulate team did such an amazing job - we are very happy with our new website! They were so accommodating with all of our requests and updates. Thank you so much!
Marny Nazerio, Contrax