Formulate Creative has had a busy summer, working on a range of branding projects for clients in Dubai and beyond. Our work hasn’t just been about creating standout brand identities; it’s also been about helping clients maintain consistency across all touchpoints, including their digital presence, with carefully designed and developed websites.

A website is often the first place people interact with a brand; it’s your online shop window. That’s why it’s crucial that your site reflects your brand visually, communicates a clear story, showcases your products and services, and, most importantly, highlights the solutions you offer to your clients.

At Formulate, we partner with our clients to create websites that deliver smooth user journeys, a professional experience, and a clear narrative. Beyond looking great, our sites are designed to work as marketing tools that generate leads and win projects.

Here’s a selection of recent website projects designed and delivered by the Formulate Creative team over the past few months.

Cirrera Development - Standing tall in real estate

Cirrera is a new player in Dubai’s highly competitive real estate developer market. Following the definition of their brand strategy and the creation of a distinct visual identity, we designed and developed a comprehensive website to position Cierra as a premium, boutique developer and showcase their inaugural projects. The site was built in English, Russian, and Arabic to engage their diverse audience base.

See the site: www.cirrera.com

Metis Financial Planning - Making an impression in a crowded market

Financial planning is a highly competitive market in Dubai, one that has at times suffered from a tarnished reputation due to poor practices. Metis aims to change this perception with a fresh approach to financial and tax planning — combining integrity, expertise, and complete transparency.

After completing a full brand positioning and identity exercise, we designed and developed a website that builds trust and credibility with its audience. Alongside showcasing Metis’s services, the site provides valuable guidance for expats on tax and financial planning.

By partnering with Formulate, Metis now has a cohesive and consistent brand presence, both on and offline, where both the written and visual language reinforce their values of honesty and professionalism.

See the site: www.metisfp.com

Dwight School Dubai - Empowering internal teams to own their website

After supporting Dwight School for a number of years, they approached us to redesign and rebuild their website. Their existing site was outdated, with a poor user experience that left a weak impression on visitors and underperformed in generating enrolment leads and school tour enquiries. The site was also hard-coded, making updates time-consuming and costly, and leaving the internal marketing team with limited flexibility to manage content or use the site effectively as a marketing and communications tool.

We began by reviewing user journeys and overall experience, then restructured the site architecture and content to deliver a more engaging and intuitive experience for visitors. To empower the marketing team, we implemented a page builder functionality in the backend, allowing them to easily add and edit pages, update content, and keep the site dynamic and current.

See the site: www.dwight.ae

Skyline Freight & Logistics - A new beginning

Skyline Freight and Logistics has been operating out of Dubai for over 40 years, providing logistical support to clients across the UAE and around the world. They approached us to lead a full repositioning and rebrand to help modernise perceptions of the business.

As part of this process, we conducted an in-depth audit of their outdated website, identifying several key issues — including a lack of clarity around their core services and the specialist sectors in which they truly excel, such as Fine Art, Aviation, Vehicles, and Furniture.

Following a comprehensive rebrand, we set out to completely overhaul the website content and structure to align with the new brand positioning and clearly communicate their expertise across these sectors.

The result is a transformed brand and website that clearly defines their specialisms and highlights their tailored approach to Moving What Matters.

See the site: www.skylinefreight.me

Contango - An online transformation

Contango is a leader in digital transformation, based in Abu Dhabi, supporting some of the UAE’s most prominent organisations and beyond. They approached us to design and develop a website that not only showcases their expertise in digital transformation but also highlights the value and breadth of solutions they offer across multiple service areas. In addition to promoting their services, the site serves as a key recruitment tool to attract the specialist talent essential to their continued growth.

See the site: www.contango.ae/

Ready to elevate your website?

Get in touch with the Formulate team today to discuss your projects.