Three private educational operators, Aldar Education, Bloom and Taaleem offer innovative learning practices and stimulating environments that provide a truly transformational journey for students.
The brief was to come up with an iconic logo and brand identity that represented this synergy, and captured the inclusiveness and dynamism of the schools.
This fascinating project was a real challenge – to develop a brand identity that represented three very distinct elements within a single logo – the Public Sector, the Private Sector, and the School Community. We were given a clear brief.
Of all the various elements, the logo was the key. The concept was to create a three-tier design, representing the school and students (the focal point of the logo), the private sector and the support of the public sector, creating one identity all focused on the same goal.
A choice of just three complementary and harmonising colours formed a very simple yet impactful palette, while the font was kept clean and simple (in both Arabic and English) so that the message wasn’t muddied by an overly-fussy typeface.
All of this was transferable across the brand for both online and collateral branding, including the school's stationery, signage, and parental booklets, as well as the website and online platforms.
Capturing the uniqueness of the brand and the fact that three elements come together to form a nurturing, supportive framework that surrounds the students is captured perfectly in this simple yet highly effective logo. The supporting branding development and a series of clear, concise brand guidelines completed the project.
This brief demonstrated our clarity of thought and understanding of an apparently simple yet highly specific concept. The result is a bold and instantly recognisable logo and brand identity that captures the unique nature of the client’s business.
J Club by JumeirahBrand strategy, branding, collateral & social media content
Intersec 2022Event branding, collateral & Signage
UMA Champagne Bar, Burj Al ArabBranding & collateral
Anti-Money Laundering & Counter Terrorism FinancingBranding, collateral & social media content
Australian Business Group, Abu DhabiWebsite design & build
Amani Family OfficeBranding, collateral & website
Parkour DXBWebsite design & build
Al Ghurair’s HRStrategy, branding, collateral & copywriting
Barre EffectBranding, collateral & website design
King's College RiyadhWebsite design & build
Med24Branding, collateral & digital
DNA RecruitmentBranding, collateral & website design
ContraxWebsite design and build
OssianBranding, collateral & website designs
The FoldBranding, collateral & website design
Dhevatara Beach HotelBranding, collateral & web design
Energie EntertainmentBranding, website & collateral
Hermes Retreats luxury travel brochure, packaging & copywriting
Al Karamah SchoolBranding, collateral & website design
LeapBranding & marketing collateral
The VoidF&B branding, collateral & social media content
Studio One HotelLaunch campaign, advertising, art direction, collateral & copywriting
T: +971 58 514 0582 // +971 58 524 0689
Copyright 2022 Formulate LLC FZC. All rights reserved.