As Dubai (and the world) slowly starts to head back toward some form of normality, Formulate has continued to flourish, with new clients both in the UAE and internationally.

We are delighted to welcome our new Account Manager, Grace Emmerton to the team!

Grace is no stranger to Dubai, after studying at Jumeirah College and living here for 3 years, Grace then travelled around the world, living in Spain, Norway, Qatar, Holland, Italy, UK, Cyprus and Australia, before Dubai drew her back. She brings a wealth of project management, client servicing and events experience, having worked for some of the region's biggest names in hospitality.

From the day that Formulate was born, we made a promise that our clients would always be working closely with the creative team, to get the best outcomes while never facing roadblocks or bottle necks in the project process. This certainly isn’t going to be changing! Grace will be ensuring projects run smoothly and efficiently, while quality is maintained at all times.

We are really excited to have Grace on board, and we look forward to seeing her grow alongside the agency.

Tell us about yourself.

I'm a marketing professional who is obsessed with bringing brands to life in creative and unique concepts. I have developed a reputation for my friendly professionalism, creativity and building client relationships.  

I graduated from Leeds Beckett University, where I studied Business and Marketing. I worked as a Merchandise Coordinator for the UK’s leading festival promoter before joining an Experiential Marketing Agency in London. My career has enabled me to work on exciting international projects from the London Olympics, Abu Dhabi Formula 1 and the Hong Kong Rugby Sevens.

In 2014, I decided to move back to Dubai as I wanted to enhance my skills and broaden my experience in a diverse and entrepreneurial market. Having worked in Dubai for several years, I am excited to introduce new clients to the Formulate Team and have a positive contribution in helping the agency grow.

When I'm not working, you’ll find me scuba diving in Fujairah, camping in Al Qudra or losing golf balls around Emirates Golf Course. I love music and being creative, whether that’s in the kitchen or up-cycling DIY interior design ideas in my apartment. Having called Dubai my home for over 10 years, it is also important for me to contribute to the community, and I am very passionate about volunteering for animal shelters and local causes.