At Formulate Creative, we’re all about using design and storytelling to make a real impact. Recently, we’ve been working on some exciting projects across different industries - from sports to real estate to hospitality. Each one shows how powerful the right design and message can be in connecting brands with the people that matter most. Let’s dive into some of our recent work:

City Cricket Academy Emirates - A Star-Studded Launch

We had the pleasure of working with City Cricket Academy Emirates for their Dubai launch. The goal was to make sure their new academy stood out in the UAE while still feeling connected to their UK roots. We refined their brand identity, designed custom launch materials, and even created a unique logo inspired by India's women's vice-captain Smriti Mandhana’s signature cricket shot - making her part of the brand story.

We designed branded t-shirts, water bottles, and sunglasses as giveaways, along with photo backdrops and signage to boost their social media presence. We also created welcome packs for new students and families to introduce them to the academy’s values, coaching team, and programme.

Thirty Three Real Estate - Property With Purpose

Thirty Three is a real estate agency with a clear purpose: they donate 33% of their brokerage fees to charity. Our role was to help shape a brand that reflects both their premium service and their commitment to giving back.

We crafted a brand story and tone of voice that highlights the impact of every transaction - not just in securing homes but in supporting meaningful causes. The visual identity builds on this idea, with a logo that represents the connection between buyers, sellers, and the communities they support. We also created a simple, easy-to-navigate website to share their mission and property listings, along with brand guidelines and stationery to ensure consistency across all touchpoints.

Accor’s MEA APAC 2024 Wrap-Up - A Year of Hospitality Excellence

Accor approached us to create their end-of-year report for the MEA and APAC regions - a way to highlight the year’s achievements and share key milestones with hotel partners and stakeholders.

We took a visual, editorial approach, designing a travel magazine-style report that combined striking photography with clear, structured storytelling. The report included infographics, pull-out stats, and short summaries to keep it engaging and easy to read – a thoughtful wrap-up of a successful year.

Formulate Creative

Whether you’re launching something new, refreshing your brand, planning a standout campaign, or turning data into an engaging story, we'd love to hear from you. At Formulate Creative, we collaborate closely with brands to bring their vision to life - and we’re always open to new and exciting projects. Got something in mind? Get in touch today.