If you’ve never worked with a branding agency before, you might not know what to expect - or maybe you’ve had a bad experience in the past and are hoping for something better.

At Formulate Creative, we try to keep things simple and straightforward. We’re here to help you get clear on your brand, bring it to life in a way that feels right for your business, and make sure it actually works in the real world.

Here’s a closer look at how we do it: Define. Elevate. Align.

Define

Before any visuals, we start with strategy. Paul, our brand strategist and copywriter, leads the interviews and workshops to really get to know you - what you do, who you do it for, where you're heading, and what’s getting in the way.

We ask questions. We dig deeper. We help you articulate the things that can sometimes be hard to pin down:

• What does your brand stand for?
• How do you want to be perceived?
• What makes you different from the rest?

This stage is about creating a strong foundation - whether that’s clarifying your tone of voice, refining your messaging, or nailing your brand values and positioning. It’s where we make sure we’re not just designing something that looks good, but something that makes sense.

Elevate

Once we’ve defined the strategy, the creative work begins. This is where ideas turn into visuals. You’ll start to see your brand come to life - through logo design, colour palettes, typography, visual systems, and messaging that reflect who you are.

Our designers, Theo, Dan, Kristine and Dale, develop different creative routes and directions and talk you through the thinking behind them. You’ll always know why something looks or sounds a certain way - and you’ll have the chance to shape it with us as we go.

This part is collaborative, creative, and exciting. We want you to feel involved - and also supported by a team who knows what they’re doing and can guide the process.

Align

Great branding doesn’t stop at design files. Once your new identity is signed off, we help you put it to work.

That might mean rolling it out across your social media, packaging, signage, presentations, email templates - wherever your brand shows up, we make sure it feels consistent and strong.

Mohamed, our front-end developer and part-time Arabic translator, transforms our static designs into seamless, interactive experiences. He bridges the gap between design and functionality, crafting custom websites that are tailored to your needs and optimised for SEO, ensuring they grow with your business.

We also create brand guidelines that are actually helpful. Not hundreds of pages of theory, but clear tools your team can use every day to keep things on track.

Beyond the launch

And beyond launch, we’re still here. We build long-term partnerships with our clients - stepping back in when you need to evolve, refresh, or adapt to what’s next. With Charlotte as your dedicated account manager, you’ll always have the support you need, every step of the way.

Formulate Creative

As a design and branding agency, we don’t just make things look good. We help you understand your brand, express it clearly, and keep it working for you over time.

If you’re ready to define, elevate, and align your brand - we’d love to talk.