UMA-Restaurant-Branding-Design

UMA Champagne Bar, Burj Al Arab
Branding & Collateral

Enjoy a night under the stars at the Burj Al Arab’s new sky deck, UMA. This brand has been inspired by Ursa Major, a seven-star constellation, for a seven-star hotel.

UMA-Champagne-Bar-Branding-Dubai
UMA-Jumeirah-Champagne
UMA-Jumeirah-Design
UMA-Restaurant-Brand-Design

Adding to the Burj Al Arab's already impressive list of F&B establishments, UMA is an ultra-exclusive champagne and cocktail bar, located in the gardens of the iconic seven-star hotel.

Situated at the base of the Burj Al Arab, with unspoiled views over the Gulf and onto Dubai Marina, UMA has been created exclusively for guests of the Burj Al Arab. The new F&B venue features a star deck, so guests can gaze into the magical Arabian night sky, whilst enjoying expertly crafted cocktails, and a selection of the most exclusive champagnes and cigars.

Formulate were approached by Jumeirah to design and develop an elegant brand that would encapsulate all of the above. We created a unique, seven-pointed star, a subtle nod to the seven stars that the hotel has been awarded, paired with a custom serif typeface, and a deep blue colour palette, we created a brand which oozes luxury, style and sophistication.

Along with the branding, Formulate designed the menus, using gold leaf in the printing, and pearlescent paper stock, reading the menu feels like looking into the stars.

UMA-Restaurant-Menu-Design
UMA-Burj-Al-Arab-Pods

The project involved:

  • Branding
  • Brand Guideline Development
  • Menu & Coaster Design
  • Social Media
UMA-Restaurant-Graphic-Design
fb-social-post-design
FORMULATE-FLOW-F

Let's get your project started

Recent projects

J Club by JumeirahBrand strategy, branding, collateral & social media content

OssianBranding, collateral & website designs

Lunatic FringeBranding, collateral and website design

Dhevatara Beach HotelBranding, collateral & web design

Media One HotelWebsite design & build

Studio One HotelWebsite design & build

OKTABranding & packaging

DNA RecruitmentBranding, collateral & website design

Intersec 2022Event branding, collateral & signage

Al Ghurair’s HRStrategy, branding, collateral & copywriting

Anti-Money Laundering & Counter Terrorism FinancingBranding, collateral & social media content

NauggetsBrand strategy, branding, website & social media content

Med24Branding, collateral & digital

Studio One HotelLaunch campaign, advertising, art direction, collateral & copywriting

King's College RiyadhWebsite design & build

Australian Business Group, Abu DhabiWebsite design & build

Charter SchoolsBranding & marketing collateral

Amani Family OfficeBranding, collateral & website

Al Karamah SchoolBranding, collateral & website design

Parkour DXBWebsite design & build

Barre EffectBranding, collateral & website design

ContraxWebsite design and build

The FoldBranding, collateral & website design

Energie EntertainmentBranding, website & collateral

Hermes Retreats luxury travel brochure, packaging & copywriting

LeapBranding & marketing collateral

The VoidF&B branding, collateral & social media content

Copyright 2023 Formulate LLC FZC.  All rights reserved.