We were asked to deliver a comprehensive project focusing on a number of key areas. These included the brand architecture, a series of brand guidelines that could be grandfathered over to other luxury destinations to achieve a cohesive structure, and detailed competitor research.
We were also asked to develop photography styles that captured the tropical beauty and luxurious nature of the destination, as well as a series of marketing and hotel collateral, rate cards, in-room menus, hotel information book, stationery, and signage.
This extensive brief also included tying in web design and copywriting, effective email campaigns, photography and art direction, and bespoke artwork and illustrations by renowned illustrator Elena Belokrinitski.
The result was a brand specifically designed for the destination that embraced the key elements of luxury and tranquillity, as required by the client.
Credits: Illustration: Elena Belokrinitski, Design: Julie Sol
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