The brief was to give this welcoming, informal space a vibrant, energetic and eyecatching brand, with a retro 90's twist. It was designed to appeal to the venue's target market and to work seamlessly with its urban interior/industrial interior decor.
The map marker icon used within the logo represents the location as a community hangout. This bold icon works across the collateral, alongside a punchy colour palette which includes the distinctive orange swatch, that has become synonymous with Studio One Hotel.
We also designed and delivered a range of marketing collateral and social posts to promote the launch of the new establishments. These included animated and static social content and printed posters to be displayed around the hotel.
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