Yomly HR Platform, Brand, Website & Collateral

Emirates HR, a prominent HR agency, has undergone a transformation, renaming themselves as Yomly. The name "Yomly" originates from the Arabic words "Yom" meaning "day" and "ly" meaning "my."


The key challenge was to create a brand identity that reflects Yomly's values and vision, communicates their expertise and professionalism, and positions them as the "cool grown-ups" in the HR industry.

They needed a logo design and accompanying brand elements that would tell their story, with a subtle nod to the Arabic meaning of "Yomly."

We proposed a sleek and modern wordmark logo featuring the name "Yomly" in a contemporary and bespoke, sans-serif font. The choice of dark blue and silver as primary colors signifies professionalism and trust, while a subtle sunrise motif within the letter "o" subtly reflects the Arabic meaning "day."


To establish the "cool grown-ups" image, we created an emblem logo. The emblem consists of a stylized, forward-facing sun icon symbolizing growth, paired with the Yomly wordmark below. This design echoes Workday's professional and reliable reputation.

The new brand identity successfully reflects Yomly's aspirations and values. The chosen logo design and catchline align with their vision of being the "cool grown-ups" in the HR industry, similar to Workday's positioning. The client was pleased with the designs and felt confident that it would help them establish a stronger presence in the GCC region


Right from the start the team went above and beyond, listening to our vision before sharing multiple design options.

“Working with Formulate has been fantastic. Having worked on multiple projects with the team, we could not be happier with the results and the support that we received from Theo, Charlotte and the rest of the team.

Formulate has recently working on our rebranding project, creating our new brand identity and website. Right from the start the team went above and beyond, listening to our vision before sharing multiple design options and refining them until we reached the final result.

We have loved working with the Formulate team and are already looking forward to our next project together, whenever it happens!”

Olivia Bond, Marketing Manager, Yomly


The project involved:

  • Branding
  • Brand guidelines
  • Brand collateral
  • Dual language (English & Arabic) website design and build

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