DNA Recruitment rebrand,
marketing collateral & website design
DNA are specialist recruitment experts within medical devices,
diagnostics and pharmaceuticals sector who work across Eastern Europe, the Middle East and Africa.
After a successful ten years in business, the partners at DNA decided it was time for a rebrand that would elevate and position them among the market leaders within the medical recruitment sector.
They wanted a brand that would convey, trust, professionalism and it was key that they would stand out within a competitive sector.
The colour yellow has always been synonyms with their business and they wanted to retain this aspect. The solution was to create a unique, bold and contemporary icon that is made of the three letters DNA, that can be blown up and manipulated as a secondary graphic across the collateral and the website.
The project involved:
- Branding and logo design
- Company profile
- Marketing collateral
- Website design - www.dna-uae.com
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