Beyond Numbers: Designing Mashreq’s 2023 Annual Report

The Mashreq Integrated Annual Report for 2023 highlights the company's progress and includes a financial summary, statements from the board, and updates on activities, initiatives, and their forward-thinking approach to sustainability. 


By incorporating vibrant and dynamic design elements such as graphics and infographics, the report is both practical and visually engaging.

The Process

We were tasked with creating a professional, modern, and visually engaging annual report design that integrates Mashreq’s brand photographic style, graphic assets, colour scheme, typography, and overall visual identity. The design needed to be coherent throughout the report, with all elements properly aligned and formatted to maintain consistency and brand recognition.


The Process

Based on thorough research and planning, we developed several concepts aligned with Mashreq’s brand guidelines and the theme of the report. These concepts were presented to stakeholders for feedback and approval. Once the final concept was selected and approved, and the content was provided, we began the design and layout of the report.

Throughout the process, we reviewed the design and content with stakeholders to gather feedback and make necessary adjustments. After finalising the design, professional proofreading was undertaken. The final product, a print-ready PDF, was delivered for digital or print distribution.

The project involved:

  • Report design concepts
  • Layout and typesetting
  • Proofreading
  • Printing

Formulate – your annual report

Recent projects

Elevating ICON's brand identity and digital presence for global impactInnovative rebrand and engaging website design for a leading Arcitecture firm.

Revitalizing HR: A tech brand transformationRedesigning the brand identity of the Middle East's leading cloud-based HR management tool to reflect its innovative and dynamic nature.

Urban elegance: Media One Hotel websiteDesigning an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.

Wellness reimagined: Jumeirah's J ClubTransforming Dubai's premier wellness and lifestyle destination to distinguish itself in a competitive fitness market, setting new standards of luxury and exclusivity.

Safeguarding the UAE: Branding for trust and stabilityCreating a brand identity that solidifies the UAE government's dedication to Anti-Money Laundering and Anti-Terrorism Financing, ensuring global trust and stability.

Intersec: Branding the world’s premier safety eventCreating a compelling brand identity and collateral for Intersec, the leading global exhibition for safety, security, and fire protection, ensuring a standout presence.

Jebel Ali School: Capturing the magic onlineCreating a website for one of Dubai's historic British schools that highlights its exceptional British educational standards while encapsulating its vibrant community and spirited essence.

Donner Chef: bold flavors, bold brandCrafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.

Navigating reputation in a digital ageA brand identity exudes innovation, authority, to harness the power of advanced technologies and social and behavioral sciences to elevate communication strategies and fortify reputations.

UMA Champagne Bar, Burj Al ArabBranding & collateral

Al Ghurair’s HRStrategy, branding, collateral & copywriting

BASE SportwearBranding & Collateral

Lunatic FringeBranding, collateral and website design

Dhevatara Beach HotelBranding, collateral & web design

DNA RecruitmentBranding, collateral & website design

King's College RiyadhWebsite design & build

Studio One HotelWebsite design & build

OKTABranding & packaging

NauggetsBrand strategy, branding, website & social media content

Med24Branding, collateral & digital

Studio One HotelLaunch campaign, advertising, art direction, collateral & copywriting

Charter SchoolsBranding & marketing collateral

Amani Family OfficeBranding, collateral & website

Al Karamah SchoolBranding, collateral & website design

Parkour DXBWebsite design & build

Barre EffectBranding, collateral & website design

ContraxWebsite design and build

The FoldBranding, collateral & website design

Energie EntertainmentBranding, website & collateral

Hermes Retreats luxury travel brochure, packaging & copywriting

LeapBranding & marketing collateral

The VoidF&B branding, collateral & social media content

Copyright 2024 Formulate Marketing Management LLC.  All rights reserved.

Request a Quote