It’s easy to mix them up - branding and marketing often show up side by side in conversation, pitch decks, and strategy sessions. But while they work closely together, they’re not the same thing. In fact, understanding the difference can be the game-changer between just making noise and building something that actually connects.
Businesses today often operate across multiple platforms - websites, social media, emails, print, and more. But many struggle to maintain a consistent identity across these different touchpoints. Inconsistent branding can confuse your audience, dilute your message, and even harm your credibility. So how do you overcome these challenges?
When it comes to hospitality, it’s about more than just offering a bed for the night or a meal for lunch. It’s about creating experiences that people remember. Whether it’s a chic boutique hotel or a family-friendly resort, great hospitality branding is what makes people choose your brand again and again. The question is: how do you make sure your brand is unforgettable?
As companies grow and evolve, their story must change to reflect new goals, values, and market demands. Whether you're expanding into new territories, launching new products, or undergoing a complete rebrand, the way you tell your story can either propel you forward or leave you stuck in the past. A compelling narrative is key to connecting with your audience, inspiring your team, and positioning your company for success in an ever-changing business landscape.
In an increasingly competitive education landscape, institutions must do more than simply offer quality education. Schools and universities need to stand out with a clear, compelling brand that connects with students, parents, and staff alike. Strategic branding has become essential - not just for increasing enrolment, but for building trust, boosting engagement, and shaping long-term reputation. So, why has branding become such a vital asset for education institutions?
If you’ve never worked with a branding agency before, you might not know what to expect - or maybe you’ve had a bad experience in the past and are hoping for something better. At Formulate Creative, we try to keep things simple and straightforward. We’re here to help you get clear on your brand, bring it to life in a way that feels right for your business, and make sure it actually works in the real world.
You’ve launched your brand - the logo, colours, and messaging all feel spot on. But over time, small inconsistencies start to creep in. A different font here, a slightly off-brand colour there, and messaging that doesn’t quite sound like you. Without a clear structure to guide your brand’s use, it’s easy for things to drift. That’s where brand guidelines make all the difference.
At Formulate Creative, we’re all about using design and storytelling to make a real impact. Recently, we’ve been working on some exciting projects across different industries - from sports to real estate to hospitality. Each one shows how powerful the right design and message can be in connecting brands with the people that matter most.
We were excited to support the launch of the City Cricket Academy Emirates at Dubai International Academy - an inspiring new initiative that brings world-class cricket training to the next generation of talent in the UAE.
It’s tempting to grab a quick logo and call it a brand - especially when you’re just starting out. But over time, many businesses discover that a logo without strategy can lead to confusion, inconsistency, and limited growth. Explore why meaningful branding starts with defining your story, and how a thoughtful approach can set the foundation for long-term success.
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