Your brand design is often the first thing people notice. But more importantly, it’s how they remember you. If the design isn’t clear, consistent, or considered, it can quietly hold your business back. Here are a few common issues we often come across - things that can be fixed, but are worth spotting early.
Have you ever picked up a product just because the packaging caught your eye? Maybe it was the colour, the shape, or the texture that grabbed your attention. That’s no accident - that’s good packaging design doing its job. Packaging is often the first point of contact between a brand and its customer. It has the unique job of not only protecting the product but also capturing attention, conveying value, and creating an emotional connection - all before the product is even opened.
Annual reports tend to sneak up on businesses. One minute it’s mid-year, and the next thing you know, you're juggling final figures, brand guidelines, leadership quotes, and compliance checks - all while staring down a fast-approaching deadline. But here’s the thing: your annual report doesn’t have to be a last-minute scramble. In fact, the best reports - the ones that stand out, feel considered, and tell a compelling story - usually start months in advance.
It’s not unusual for someone to come to a branding agency with a straightforward request. A website. Some packaging. A pitch deck. A set of templates. And on paper, it might seem like a simple, standalone job. But the truth is, no brand touchpoint ever really exists in isolation. That’s why good agencies tend to zoom out before they zoom in. They’ll take a moment to understand the context, ask a few extra questions, and get a feel for the bigger picture - even when the brief is small.
It’s easy to mix them up - branding and marketing often show up side by side in conversation, pitch decks, and strategy sessions. But while they work closely together, they’re not the same thing. In fact, understanding the difference can be the game-changer between just making noise and building something that actually connects.
Businesses today often operate across multiple platforms - websites, social media, emails, print, and more. But many struggle to maintain a consistent identity across these different touchpoints. Inconsistent branding can confuse your audience, dilute your message, and even harm your credibility. So how do you overcome these challenges?
When it comes to hospitality, it’s about more than just offering a bed for the night or a meal for lunch. It’s about creating experiences that people remember. Whether it’s a chic boutique hotel or a family-friendly resort, great hospitality branding is what makes people choose your brand again and again. The question is: how do you make sure your brand is unforgettable?
As companies grow and evolve, their story must change to reflect new goals, values, and market demands. Whether you're expanding into new territories, launching new products, or undergoing a complete rebrand, the way you tell your story can either propel you forward or leave you stuck in the past. A compelling narrative is key to connecting with your audience, inspiring your team, and positioning your company for success in an ever-changing business landscape.
In an increasingly competitive education landscape, institutions must do more than simply offer quality education. Schools and universities need to stand out with a clear, compelling brand that connects with students, parents, and staff alike. Strategic branding has become essential - not just for increasing enrolment, but for building trust, boosting engagement, and shaping long-term reputation. So, why has branding become such a vital asset for education institutions?
If you’ve never worked with a branding agency before, you might not know what to expect - or maybe you’ve had a bad experience in the past and are hoping for something better. At Formulate Creative, we try to keep things simple and straightforward. We’re here to help you get clear on your brand, bring it to life in a way that feels right for your business, and make sure it actually works in the real world.
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