July 8, 2025

Why Summer Is the Perfect Time to Rethink Your Branding

When the UAE summer arrives, life slows down. Offices quieten, inboxes become more manageable, and many of your clients, colleagues, or competitors escape the heat for cooler climates. But while the rest of the region winds down, this quieter season presents the perfect opportunity to dial up your brand. If you’ve been putting off a refresh of your brand, design elements, or customer experience - now’s the time to take action.

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June 30, 2025

The Role of Environmental Graphics in Shaping Spaces

We often think of branding as something that lives on a screen or a printed page - logos, colour palettes, websites, packaging. But the spaces people walk through every day? They’re just as important. At Formulate Creative, we believe a brand should live and breathe in the real world, and environmental graphics are one of the most effective (and often overlooked) ways to bring that to life.

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June 19, 2025

Why Event Branding Should Never Be an Afterthought

Event branding is one of those things that’s often left until the last minute - but it's one of the most powerful tools you have to shape how people experience your event. Done well, it brings everything together. It makes your event feel organised, professional, and on-brand, and it helps guests know where they are and what’s going on. Here’s a quick look at what we think matters most when it comes to branding your event.

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June 2, 2025

Does Your Brand Design Have These Common Mistakes?

Your brand design is often the first thing people notice. But more importantly, it’s how they remember you. If the design isn’t clear, consistent, or considered, it can quietly hold your business back. Here are a few common issues we often come across - things that can be fixed, but are worth spotting early.

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May 29, 2025

Why Packaging Matters More Than You Think

Have you ever picked up a product just because the packaging caught your eye? Maybe it was the colour, the shape, or the texture that grabbed your attention. That’s no accident - that’s good packaging design doing its job. Packaging is often the first point of contact between a brand and its customer. It has the unique job of not only protecting the product but also capturing attention, conveying value, and creating an emotional connection - all before the product is even opened.

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May 21, 2025

Why Now Is the Best Time to Start Your Annual Report

Annual reports tend to sneak up on businesses. One minute it’s mid-year, and the next thing you know, you're juggling final figures, brand guidelines, leadership quotes, and compliance checks - all while staring down a fast-approaching deadline. But here’s the thing: your annual report doesn’t have to be a last-minute scramble. In fact, the best reports - the ones that stand out, feel considered, and tell a compelling story - usually start months in advance.

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May 19, 2025

Beyond the Brief: Why You Need to See the Bigger Picture

It’s not unusual for someone to come to a branding agency with a straightforward request. A website. Some packaging. A pitch deck. A set of templates. And on paper, it might seem like a simple, standalone job. But the truth is, no brand touchpoint ever really exists in isolation. That’s why good agencies tend to zoom out before they zoom in. They’ll take a moment to understand the context, ask a few extra questions, and get a feel for the bigger picture - even when the brief is small.

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May 15, 2025

Branding vs. Marketing: What’s the Difference, Really?

It’s easy to mix them up - branding and marketing often show up side by side in conversation, pitch decks, and strategy sessions. But while they work closely together, they’re not the same thing. In fact, understanding the difference can be the game-changer between just making noise and building something that actually connects.

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May 12, 2025

Why Inconsistent Branding Across Channels is Hurting Your Business

Businesses today often operate across multiple platforms - websites, social media, emails, print, and more. But many struggle to maintain a consistent identity across these different touchpoints. Inconsistent branding can confuse your audience, dilute your message, and even harm your credibility. So how do you overcome these challenges?

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May 6, 2025

Creating Experiences, Not Just Stays: Branding for Hospitality

When it comes to hospitality, it’s about more than just offering a bed for the night or a meal for lunch. It’s about creating experiences that people remember. Whether it’s a chic boutique hotel or a family-friendly resort, great hospitality branding is what makes people choose your brand again and again. The question is: how do you make sure your brand is unforgettable?

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