If you’ve never worked with a branding agency before, you might not know what to expect - or maybe you’ve had a bad experience in the past and are hoping for something better. At Formulate Creative, we try to keep things simple and straightforward. We’re here to help you get clear on your brand, bring it to life in a way that feels right for your business, and make sure it actually works in the real world.
You’ve launched your brand - the logo, colours, and messaging all feel spot on. But over time, small inconsistencies start to creep in. A different font here, a slightly off-brand colour there, and messaging that doesn’t quite sound like you. Without a clear structure to guide your brand’s use, it’s easy for things to drift. That’s where brand guidelines make all the difference.
At Formulate Creative, we’re all about using design and storytelling to make a real impact. Recently, we’ve been working on some exciting projects across different industries - from sports to real estate to hospitality. Each one shows how powerful the right design and message can be in connecting brands with the people that matter most.
We were excited to support the launch of the City Cricket Academy Emirates at Dubai International Academy - an inspiring new initiative that brings world-class cricket training to the next generation of talent in the UAE.
Sports and fitness branding goes beyond just a logo or team colours - it’s about creating a powerful identity that drives passion, builds loyalty, and boosts recognition. Whether you're launching a fitness club or designing high-performance sportswear, a strong brand is essential for shaping how people connect with and perceive your business.
When you think about food and beverage, what comes to mind? Is it the taste of your favourite dish, the ambiance of a cosy café, or the unforgettable experience of a meal shared with friends? Whatever it is, it’s likely tied to branding. In the competitive and ever-evolving world of F&B, branding is more than just a logo or catchy slogan - it’s the heartbeat of your business. Let’s explore why branding is so critical in this industry and how it’s shaping the future of food.
The United Arab Emirates (UAE) has made an exciting announcement – a new symbol to represent the Dirham currency unit. This move signals more than just a cosmetic update; it’s a deliberate strategy designed to reshape the identity of the currency and position it on a global stage. So, what’s behind this bold step? Let’s break it down.
Choosing the right name for your business is one of the most important branding decisions you'll ever make. Your brand name is more than just a label - it’s your first impression, your identity, and a key factor in how customers perceive you. It should be distinctive, memorable, and aligned with your values, helping you stand out in a competitive market. But what actually makes a great brand name? Let’s break it down.
The wellness industry is booming, with more brands entering the space every day. From yoga studios to organic skincare to mental health apps, consumers are increasingly prioritising their physical and mental well-being. But with so many options out there, how do you ensure your brand stands out? The answer lies in effective, thoughtful branding and design.
The Formulate Creative Agency team have been delighted to support Kevin Atterbury and Leena Atterbury in launching their new real estate venture, Thirty Three Real Estate. With a unique business model that allocates 33% of all brokerage fees to support charitable causes across the UAE, every home they help find a new owner for also contributes to making a real difference.
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