As companies grow and evolve, their story must change to reflect new goals, values, and market demands. Whether you're expanding into new territories, launching new products, or undergoing a complete rebrand, the way you tell your story can either propel you forward or leave you stuck in the past. A compelling narrative is key to connecting with your audience, inspiring your team, and positioning your company for success in an ever-changing business landscape.
Here’s how you can approach changing your company’s story as it evolves:
1. Understand the Root of Your Evolution
Before you can change your story, it’s crucial to understand the driving forces behind your company’s evolution. What has changed within the company or the industry? Have you identified new customer needs or technological advancements that are altering the way you operate? Acknowledging these shifts is the first step in crafting a story that is both authentic and relevant.
Understanding the why behind your evolution helps define the new direction you’re heading in and ensures your new story reflects a natural progression, not just a reaction to external pressures.
2. Define Your New Values and Vision
A story is most compelling when it reflects your company’s core values and long-term vision. As your company evolves, so should the values and mission that drive it. Are your goals now focused on sustainability? Are you innovating in new areas that require a fresh approach? Make sure these changes are clearly reflected in the narrative you share with your audience.
Updating your story to align with your evolving values will help reinforce the trust and loyalty of your existing customers, while also attracting a new audience who resonates with your updated mission.
3. Adapt Your Message to Changing Audiences
Your story should be tailored to the audiences you want to reach, which may shift as your company grows. As your product offerings evolve, so will the needs and expectations of your customers. It’s important to segment your audience and adapt your messaging to speak directly to the interests and concerns of each group.
Whether it’s through tone, platform, or content type, find ways to speak the language of your target market while remaining true to your company’s values and mission. This will make your story more engaging and relatable, helping you form stronger connections with both existing and potential customers.
4. Use Digital Tools to Amplify Your Story
In an increasingly digital world, your company’s story must be consistent across multiple touchpoints. From your website to social media and email campaigns, every interaction should reflect your evolving narrative. Updating your digital presence ensures your message is clear and cohesive, reinforcing the story you want to tell.
With the right digital tools, you can craft personalised messages that resonate with your audience and keep them engaged. Whether it’s a blog post, a video, or an interactive feature on your website, digital platforms give you the power to amplify your story in a way that feels immediate and relevant.
5. Involve Your Team in the Storytelling Process
A company’s story isn’t just for external audiences - it’s essential that your internal team embraces the new narrative as well. When employees understand and believe in the story you're telling, they can become your best ambassadors, reinforcing your brand’s message through their interactions with customers and partners.
Ensure that your internal communications reflect the changes you're making, whether through updated training materials, presentation templates, team meetings, or company-wide announcements. This alignment helps build a unified company culture, which is key for long-term success.
6. Keep the Story Consistent, But Allow for Growth
While it’s important to update your story as your company evolves, consistency is key. Your core message should remain the same, but it can evolve with the times. Think of your company’s story as a living document - it should grow and adapt, but the essence of who you are and what you stand for should always be at the heart of the narrative.
Changing the story is not about creating something completely new; it’s about adapting the existing narrative to reflect the new chapter your company is entering.
The Formulate Story: Evolving Alongside Our Clients
At Formulate Creative, our own story has evolved over the past few years, much like many of our clients'. Four years ago, it was just Theo and Dan working together to create a design company. Their vision was simple: to craft creative solutions and work on design projects they were passionate about. Since then, Formulate Creative has grown to serve major clients across various industries, and the team has expanded to include in-house specialists such as a storyteller and website developer.
Our growth mirrors the changing needs of the businesses we work with. What started as a small team with a big vision has transformed into a full-service creative agency, capable of delivering end-to-end branding, design, and digital solutions.
How We Can Help
Changing your company’s story as it evolves is a powerful tool for staying relevant in a competitive marketplace. It’s about understanding where you've been, where you’re going, and how to effectively communicate that journey to your audience.
At Formulate Creative, we specialise in helping businesses navigate this process. From redefining your brand identity to crafting a narrative that resonates with both internal and external audiences, we provide the tools and strategies to evolve your story in a way that fosters growth and long-term success. If you’re ready to tell the next chapter of your company’s story, we’re here to help.