Formulate were tasked with developing a brand for the new inception of the Executive Office, which would work in tandem with a range of government entities.
The logo has been designed to bring together the two core pillars, anti-money laundering and counter terrorism financing and combine it with the Executive Office itself to form a strong, cohesive icon. As part of the project, we developed a full brand guidelines communications toolkit and created content for their social media channels.
Recent projects
Crafting excellence: The journey of Mashreq’s 2023 annual reportBringing data to life through visual storytelling.
Elevating ICON's brand identity and digital presence for global impactInnovative rebrand and engaging website design for a leading Arcitecture firm.
Wellness reimagined: Jumeirah's J ClubTransforming Dubai's premier wellness and lifestyle destination to distinguish itself in a competitive fitness market, setting new standards of luxury and exclusivity.
Larte: where the heart of Italy comes aliveReimagining the brand idenity of a Dubai-based Italian restaurant with bold abstract graphics and a refined color palette that capture the spirit of Italy.
Crafting Culinary Excellence with BEME Bakery EquipmentFrom concept to creation, we crafted a brand that embodies quality, precision, and excellence, while paying subtle homage to the Middle East’s rich cultural heritage.
Where Tranquillity Meets Luxury: Dhevatara Beach Hotel's New Brand IdentityTransforming the hotel’s brand to reflect the serene luxury of Praslin Island, Seychelles
Jebel Ali School: Capturing the magic onlineCreating a website for one of Dubai's historic British schools that highlights its exceptional British educational standards while encapsulating its vibrant community and spirited essence.
Donner Chef: bold flavors, bold brandCrafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.
Urban elegance: Media One Hotel websiteDesigning an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.
Revitalizing HR: A tech brand transformationRedesigning the brand identity of the Middle East's leading cloud-based HR management tool to reflect its innovative and dynamic nature.
Intersec: Branding the world’s premier safety eventCreating a compelling brand identity and collateral for Intersec, the leading global exhibition for safety, security, and fire protection, ensuring a standout presence.
Navigating reputation in a digital ageA brand identity exudes innovation, authority, to harness the power of advanced technologies and social and behavioral sciences to elevate communication strategies and fortify reputations.
UMA Champagne Bar, Burj Al ArabBranding & collateral
Al Ghurair’s HRStrategy, branding, collateral & copywriting
BASE SportwearBranding & Collateral
Lunatic FringeBranding, collateral and website design
DNA RecruitmentBranding, collateral & website design
King's College RiyadhWebsite design & build
Studio One HotelWebsite design & build
OKTABranding & packaging
NauggetsBrand strategy, branding, website & social media content
Med24Branding, collateral & digital
Studio One HotelLaunch campaign, advertising, art direction, collateral & copywriting
Australian Business Group, Abu DhabiWebsite design & build
Charter SchoolsBranding & marketing collateral
Amani Family OfficeBranding, collateral & website
Al Karamah SchoolBranding, collateral & website design
Parkour DXBWebsite design & build
Barre EffectBranding, collateral & website design
ContraxWebsite design and build
The FoldBranding, collateral & website design
Energie EntertainmentBranding, website & collateral
Hermes Retreats luxury travel brochure, packaging & copywriting
LeapBranding & marketing collateral
The VoidF&B branding, collateral & social media content
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