The Executive Office for Anti-Money Laundering and Counter Terrorism Financing (AMLCTF) branding & collateral

The Executive Office is setup to oversee the implementation of the UAE’s National AML/CFT Strategy and National Action Plan (NAP), the program of reforms designed to strengthen the UAE’s anti-financial crime system. 


The UAE is working hard to increase and strengthen its efforts to combat anti-money laundering and terrorism financing, and build on the AML/CFT structure in the country.

Formulate were tasked with developing a brand for the new inception of the Executive Office, which would work in tandem with a range of government entities.

The logo has been designed to bring together the two core pillars, anti-money laundering and counter terrorism financing and combine it with the Executive Office itself to form a strong, cohesive icon. As part of the project, we developed a full brand guidelines communications toolkit and created content for their social media channels.


The project involved:

  • Branding
  • Communications toolkit
  • Stationery
  • Environmental office graphics
  • Social media

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