Formulate were tasked with developing a brand for the new inception of the Executive Office, which would work in tandem with a range of government entities.
The logo has been designed to bring together the two core pillars, anti-money laundering and counter terrorism financing and combine it with the Executive Office itself to form a strong, cohesive icon. As part of the project, we developed a full brand guidelines communications toolkit and created content for their social media channels.
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