A new website for Jebel Ali School, reflecting its values and community.

Jebel Ali School, a cornerstone of Dubai's educational heritage, has influenced the community for over 46 years with its outstanding British Education and distinctive "JAS magic." Recently joining the Taaleem group, the school aimed to enhance its digital presence via its website to authentically portray its essence and vibrant community spirit.


The original Jebel Ali School website grappled with content overload, an unfriendly design, and outdated features, hindering its effectiveness in conveying vital information.

The primary challenge was to craft a website that not only captivates potential parents and students but also effectively communicates essential information to existing stakeholders. With a strategic differentiation between Foundation Stage, primary, secondary, and sixth-form parents, our focus was on creating a tailored user experience. Our approach was to improve the user journey and enhance the user experience. 

Our design seamlessly blended innovation with tradition, aiming to create an online space that resonated with the school's values and identity.


The team were incredibly receptive to how we wanted to represent our school

Formulate recently worked with Jebel Ali School to build a new website for our school, and we couldn’t be happier with the results.
The team were incredibly receptive to how we wanted to represent our school. They shared ideas, listened, suggested themes, and were always available to update, change and adapt.
From a technical perspective, the website is easy to access, pages flow in a seamless fashion, and photographs, text and video come together to celebrate the ethos and values of Jebel Ali School.
I highly recommend the Formulate Team.

Simon Jodrell​​​​, Principal, Jebel Ali School


The outcome was a clear, uncluttered, and responsive interface, ensuring effortless navigation across both desktop and mobile devices. The incorporation of high-quality imagery and videos vividly conveyed the school's warmth and vibrant community spirit.

The user-centric design, combined with SEO optimisation and streamlined administrative features, not only boosted engagement but also significantly enhanced online visibility.

The new website stands as a reflection of JAS's warm, welcoming, and community-oriented identity. It seamlessly aligns with the school's core values: Belong, Believe, Become. This transformation proves that better is always possible, marking a successful evolution from an overloaded and outdated web presence to an engaging, informative, and visually appealing platform.

The project involved:

  • Planning
  • Wireframing
  • Copywriting
  • Flat designs
  • Development
  • Testing
  • Optimisation

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