The primary challenge was to craft a website that not only captivates potential parents and students but also effectively communicates essential information to existing stakeholders. With a strategic differentiation between Foundation Stage, primary, secondary, and sixth-form parents, our focus was on creating a tailored user experience. Our approach was to improve the user journey and enhance the user experience.
Our design seamlessly blended innovation with tradition, aiming to create an online space that resonated with the school's values and identity.
Simon Jodrell, Principal, Jebel Ali School
The outcome was a clear, uncluttered, and responsive interface, ensuring effortless navigation across both desktop and mobile devices. The incorporation of high-quality imagery and videos vividly conveyed the school's warmth and vibrant community spirit.
The user-centric design, combined with SEO optimisation and streamlined administrative features, not only boosted engagement but also significantly enhanced online visibility.
The new website stands as a reflection of JAS's warm, welcoming, and community-oriented identity. It seamlessly aligns with the school's core values: Belong, Believe, Become. This transformation proves that better is always possible, marking a successful evolution from an overloaded and outdated web presence to an engaging, informative, and visually appealing platform.
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