The key element of the project was to rename and reposition the organisation’s HR to a more amenable ‘People & Culture’ format. Formulate were asked to devise and manage the transition. Formulate’s task also included delivery of brand strategy and repositioning, including Tone of Voice guidelines that could be implemented across the entire group. This included examining and restructuring the HR Guides covering performance and frameworks, and giving the newly repositioned 'People & Culture' section of the group a more cohesive and inclusive model.
They were also asked to revise naming and straplines to keep the department’s message universal. Finally, they were asked to create a photoshoot of staff to be used throughout the organisation, giving the group a more ‘family’ feel.
The result was highly successful, and the client offered a testimonial demonstrating how Theo took charge of the project and delivered the results the organisation was looking for.
J Club by JumeirahBrand strategy, branding, collateral & social media content
Intersec 2022Event branding, collateral & Signage
UMA Champagne Bar, Burj Al ArabBranding & collateral
Anti-Money Laundering & Counter Terrorism FinancingBranding, collateral & social media content
Charter SchoolsBranding & marketing collateral
Australian Business Group, Abu DhabiWebsite design & build
Amani Family OfficeBranding, collateral & website
Parkour DXBWebsite design & build
Barre EffectBranding, collateral & website design
King's College RiyadhWebsite design & build
Med24Branding, collateral & digital
DNA RecruitmentBranding, collateral & website design
ContraxWebsite design and build
OssianBranding, collateral & website designs
The FoldBranding, collateral & website design
Dhevatara Beach HotelBranding, collateral & web design
Energie EntertainmentBranding, website & collateral
Hermes Retreats luxury travel brochure, packaging & copywriting
Al Karamah SchoolBranding, collateral & website design
LeapBranding & marketing collateral
The VoidF&B branding, collateral & social media content
Studio One HotelLaunch campaign, advertising, art direction, collateral & copywriting
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