The key element of the project was to rename and reposition the organisation’s HR to a more amenable ‘People & Culture’ format. Formulate were asked to devise and manage the transition. Formulate’s task also included delivery of brand strategy and repositioning, including Tone of Voice guidelines that could be implemented across the entire group. This included examining and restructuring the HR Guides covering performance and frameworks, and giving the newly repositioned 'People & Culture' section of the group a more cohesive and inclusive model.
They were also asked to revise naming and straplines to keep the department’s message universal. Finally, they were asked to create a photoshoot of staff to be used throughout the organisation, giving the group a more ‘family’ feel.
The result was highly successful, and the client offered a testimonial demonstrating how Theo took charge of the project and delivered the results the organisation was looking for.
J Club by Jumeirah, re-positioning and re-brandingBrand strategy, branding, collateral & social media content
Amani family office brandingBranding, collateral & website
Ossian brandingBranding, collateral & website designs
King's College Riyadh websiteWebsite design and build
DNA Recruitment branding & website designBranding, collateral & website
The Fold salon brandingBranding, collateral & website
Dhevatara Beach Hotel branding & collateralBranding, collateral & web design
Parkour DXB website designWebsite design and build
Energie Entertainment brandingBranding, website & collateral
Barre Effect fitness studio brandingBranding, collateral & website design
The Void F&B brandingBranding, collateral & social media content
Al Karamah School branding & website designBranding, collateral and website design
Charter Schools brandingBranding & marketing collateral
Leap brandingBranding & marketing collateral
Hermes Retreats luxury travel collateralGraphic design, collateral & copywriting
Studio One Hotel launch campaignAdvertising, art direction, collateral & copywriting
Med24 branding & app designBranding, collateral & digital