Our brief was to deliver a project that included conceptualisation of the initial campaign, art direction, illustration, art working, and copywriting. While the hotel wanted to steer away from the normal imagery that is associated with hotels in Dubai, they didn’t want customers to lose sight of the fact that they offer a warm, welcoming, and comfortable hotel for travellers with a passion for the unusual.
Using quirky headlines that play on the character of the hotel, which sit alongside kitsch, retro-style illustrations that bring in the film, TV and media references, the campaign really captures the unique character of this mid-market hotel. The campaign plays on the fact the hotel is not by a beach, it doesn’t have gold chandeliers and that it’s aiming for the more ‘budget’ end of the market.
The result was a unique launch campaign that accurately reflected the personality of the hotel, making it stand out and attracting both young professionals and those visitors looking for a more distinctive experience at a hotel in Dubai.
J Club by JumeirahBrand strategy, branding, collateral & social media content
Intersec 2022Event branding, collateral & Signage
NauggetsBrand strategy, branding, website & social media content
Anti-Money Laundering & Counter Terrorism FinancingBranding, collateral & social media content
UMA Champagne Bar, Burj Al ArabBranding & collateral
King's College RiyadhWebsite design & build
Charter SchoolsBranding & marketing collateral
Amani Family OfficeBranding, collateral & website
Australian Business Group, Abu DhabiWebsite design & build
Parkour DXBWebsite design & build
Al Ghurair’s HRStrategy, branding, collateral & copywriting
Barre EffectBranding, collateral & website design
Med24Branding, collateral & digital
DNA RecruitmentBranding, collateral & website design
ContraxWebsite design and build
OssianBranding, collateral & website designs
The FoldBranding, collateral & website design
Dhevatara Beach HotelBranding, collateral & web design
Energie EntertainmentBranding, website & collateral
Hermes Retreats luxury travel brochure, packaging & copywriting
Al Karamah SchoolBranding, collateral & website design
LeapBranding & marketing collateral
The VoidF&B branding, collateral & social media content
T: +971 58 514 0582 // +971 58 524 0689
Copyright 2022 Formulate LLC FZC. All rights reserved.