Ossian bring the latest technologies and social and behavioural sciences to their clients to enable them to optimize their communications and manage their reputation within a complicated world.
They came to us with a brief to create a brand that was inspired by these key elements, to deliver a strong and impactful visual language, that would turn heads within an evolving landscape.
Our solution was to design and develop a unique 'O' icon, that is constructed from pixels, to reflect the element of digitalisation and technology, whilst becoming one shape to convey the idea of connections and communication. We incorporated the O into a wordmark that was made up from a typeface with bold and rounded forms making it a perfect, seamless pairing.
The pixelated aesthetic is countinued through the supporting graphics that are supported by a bold monochromatic base palette, offset by a rich amber tone, that acts as a contrast and is used to highlight key information.
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