We worked closely with the client to develop a logo and a brand that played to the name of the salon and the idea of people coming together and being part of their 'Fold'.
The logo works as a graphic device that cleverly rolls out across a range of collateral, in three colourways. The palette is inspired by the salon's interior, which has a natural aesthetic through the use of plants and natural stone.
As part of the project, we also designed signage, stationery and the website. As well as photographing the salon's interior.
The Fold opened in Dubai's Motor City in December 2020 and has proved to be an instant hit with their clients who are making the most of it's relaxing and tranquil environment.
Emily Griffiths, Owner, The Fold
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