The Fold, boutique hair salon branding

The Fold is a salon space designed for people's hair and their soul and required a brand that reflected this ethos. 


The boutique ladies' hair salon required a brand that conveyed a sense of calm, confidence and trust, which is required when choosing your hairdresser.

We worked closely with the client to develop a logo and a brand that played to the name of the salon and the idea of people coming together and being part of their 'Fold'.

The logo works as a graphic device that cleverly rolls out across a range of collateral, in three colourways. The palette is inspired by the salon's interior, which has a natural aesthetic through the use of plants and natural stone. 

As part of the project, we also designed signage, stationery and the website. As well as photographing the salon's interior.

The Fold opened in Dubai's Motor City in December 2020 and has proved to be an instant hit with their clients who are making the most of it's relaxing and tranquil environment.

"Formulate were there for us every step of the way and fully supporting our authentic ethos, helping us develop the brand we wanted. Working with a team as flexible and easy going as Formulate, when there were so many changes and challenges, took so much stress out of the branding process."

Emily Griffiths, Owner, The Fold


The project involved:

  • Branding & logo design
  • Salon collateral 
  • Website design
  • Photography
  • Signage

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