the-fold-hair-salon-dubai-branding

The Fold, boutique hair salon branding

The Fold is a salon space designed for people's hair and their soul and required a brand that reflected this ethos. 

the-fold-dubai-signage
The-Fold-Salon-Dubai-Interior
The-Fold-Salon-Dubai-Bag-Design

The boutique ladies' hair salon required a brand that conveyed a sense of calm, confidence and trust, which is required when choosing your hairdresser.

We worked closely with the client to develop a logo and a brand that played to the name of the salon and the idea of people coming together and being part of their 'Fold'.

The logo works as a graphic device that cleverly rolls out across a range of collateral, in three colourways. The palette is inspired by the salon's interior, which has a natural aesthetic through the use of plants and natural stone. 

As part of the project, we also designed signage, stationery and the website. As well as photographing the salon's interior.

The Fold opened in Dubai's Motor City in December 2020 and has proved to be an instant hit with their clients who are making the most of it's relaxing and tranquil environment.

The-Fold-Salon-Dubai-Stationery-Design
The-Fold-Salon-Dubai-Enfelope-Design
"Formulate were there for us every step of the way and fully supporting our authentic ethos, helping us develop the brand we wanted. Working with a team as flexible and easy going as Formulate, when there were so many changes and challenges, took so much stress out of the branding process."

Emily Griffiths, Owner, The Fold

the-fold-salon-dubai-interior-design

The project involved:

  • Branding & logo design
  • Salon collateral 
  • Website design www.thefolddxb.com
  • Photography
  • Signage
the-fold-salon-dubai-apron-design
the-fold-salon-dubai-interior-blur
the-fold-salon-dubai-appointment-card-design
the-fold-salon-dubaiicon-design
the-fold-salon-dubai-mug-design
The-Fold-Stationery
FORMULATE-FLOW-F

Formulate – your marketing partners

Recent projects

J Club by JumeirahBrand strategy, branding, collateral & social media content

OssianBranding, collateral & website designs

Lunatic FringeBranding, collateral and website design

Dhevatara Beach HotelBranding, collateral & web design

UMA Champagne Bar, Burj Al ArabBranding & collateral

Media One HotelWebsite design & build

Studio One HotelWebsite design & build

OKTABranding & packaging

DNA RecruitmentBranding, collateral & website design

Intersec 2022Event branding, collateral & signage

Al Ghurair’s HRStrategy, branding, collateral & copywriting

Anti-Money Laundering & Counter Terrorism FinancingBranding, collateral & social media content

NauggetsBrand strategy, branding, website & social media content

Med24Branding, collateral & digital

Studio One HotelLaunch campaign, advertising, art direction, collateral & copywriting

King's College RiyadhWebsite design & build

Australian Business Group, Abu DhabiWebsite design & build

Charter SchoolsBranding & marketing collateral

Amani Family OfficeBranding, collateral & website

Al Karamah SchoolBranding, collateral & website design

Parkour DXBWebsite design & build

Barre EffectBranding, collateral & website design

ContraxWebsite design and build

Energie EntertainmentBranding, website & collateral

Hermes Retreats luxury travel brochure, packaging & copywriting

LeapBranding & marketing collateral

The VoidF&B branding, collateral & social media content

Copyright 2023 Formulate LLC FZC.  All rights reserved.