The heart of the new brand identity lies in its logo - an emblem that captures the very spirit of sports in motion. Drawing inspiration from the vigorous action of playing sports, the logo's fluid lines and dynamic composition echo the momentum one experiences on the field. This versatile emblem seamlessly adapts to various applications, whether in a square lockup or a horizontal layout, ensuring its effectiveness across diverse mediums.
While BASE Sports Activewear transcends the confines of any single sport, it's important to acknowledge its roots in Padel tennis. The logo's design pays homage to the game's court, players, and ball, infusing a touch of authenticity into the brand's visual language. Moreover, a subtle nod to the brand's Arab heritage is interwoven into the logo, bridging the gap between tradition and modernity.
Recent projects
Crafting excellence: The journey of Mashreq’s 2023 annual reportBringing data to life through visual storytelling.
Wellness reimagined: Jumeirah's J ClubTransforming Dubai's premier wellness and lifestyle destination to distinguish itself in a competitive fitness market, setting new standards of luxury and exclusivity.
Elevating ICON's brand identity and digital presence for global impactInnovative rebrand and engaging website design for a leading Arcitecture firm.
Where Tranquillity Meets Luxury: Dhevatara Beach Hotel's New Brand IdentityTransforming the hotel’s brand to reflect the serene luxury of Praslin Island, Seychelles
Jebel Ali School: Capturing the magic onlineCreating a website for one of Dubai's historic British schools that highlights its exceptional British educational standards while encapsulating its vibrant community and spirited essence.
Donner Chef: bold flavors, bold brandCrafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.
Urban elegance: Media One Hotel websiteDesigning an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.
Revitalizing HR: A tech brand transformationRedesigning the brand identity of the Middle East's leading cloud-based HR management tool to reflect its innovative and dynamic nature.
Safeguarding the UAE: Branding for trust and stabilityCreating a brand identity that solidifies the UAE government's dedication to Anti-Money Laundering and Anti-Terrorism Financing, ensuring global trust and stability.
Intersec: Branding the world’s premier safety eventCreating a compelling brand identity and collateral for Intersec, the leading global exhibition for safety, security, and fire protection, ensuring a standout presence.
Navigating reputation in a digital ageA brand identity exudes innovation, authority, to harness the power of advanced technologies and social and behavioral sciences to elevate communication strategies and fortify reputations.
UMA Champagne Bar, Burj Al ArabBranding & collateral
Al Ghurair’s HRStrategy, branding, collateral & copywriting
Lunatic FringeBranding, collateral and website design
DNA RecruitmentBranding, collateral & website design
King's College RiyadhWebsite design & build
Studio One HotelWebsite design & build
OKTABranding & packaging
NauggetsBrand strategy, branding, website & social media content
Med24Branding, collateral & digital
Studio One HotelLaunch campaign, advertising, art direction, collateral & copywriting
Australian Business Group, Abu DhabiWebsite design & build
Charter SchoolsBranding & marketing collateral
Amani Family OfficeBranding, collateral & website
Al Karamah SchoolBranding, collateral & website design
Parkour DXBWebsite design & build
Barre EffectBranding, collateral & website design
ContraxWebsite design and build
The FoldBranding, collateral & website design
Energie EntertainmentBranding, website & collateral
Hermes Retreats luxury travel brochure, packaging & copywriting
LeapBranding & marketing collateral
The VoidF&B branding, collateral & social media content
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