Nauggets branding, collateral and social media
Branding, collateral, and social media design for Nauggets, an innovative fintech app that offers a straightforward way to buy, save and spend real gold in real-time.
Nauggets approached Formulate with the vision to make purchasing, investing, and spending gold; fast, accessible, and convenient to everyday consumers.
The brand identity needed to be contemporary, fun, appeal to a younger market, and stand out amongst the evolving fintech domain.
Our approach involved creating an icon comprising 5 key elements related to the business concept, 'Au' representing Gold, The 'N' for Nauggets, gold bars, golden nuggets, and an abstract representation of a graph, relating to the price of the commodity. This icon plays out across the secondary graphics in various formats.
The website and app design needed to be simple and user-friendly, while offering customer support with industry knowledge, investments, and a rewards programme.
We also provided engaging content creation across their social media platforms, to support the launch of the brand. This included; 3D graphics, animations, videos, and static content.
The project involved:
- Branding
- Brand guidelines
- Website and app designs
- Content writing
- Social media content creation, scheduling, design and animation
Formulate – your branding partners
Recent projects
J Club by JumeirahBrand strategy, branding, collateral & social media content
OssianBranding, collateral & website designs
Media One HotelWebsite design & build
UMA Champagne Bar, Burj Al ArabBranding & collateral
Al Ghurair’s HRStrategy, branding, collateral & copywriting
BASE SportwearBranding & Collateral
Intersec 2022Event branding, collateral & signage
Lunatic FringeBranding, collateral and website design
Dhevatara Beach HotelBranding, collateral & web design
DNA RecruitmentBranding, collateral & website design
King's College RiyadhWebsite design & build
Studio One HotelWebsite design & build
OKTABranding & packaging
Anti-Money Laundering & Counter Terrorism FinancingBranding, collateral & social media content
Med24Branding, collateral & digital
Studio One HotelLaunch campaign, advertising, art direction, collateral & copywriting
Australian Business Group, Abu DhabiWebsite design & build
Charter SchoolsBranding & marketing collateral
Amani Family OfficeBranding, collateral & website
Al Karamah SchoolBranding, collateral & website design
Parkour DXBWebsite design & build
Barre EffectBranding, collateral & website design
ContraxWebsite design and build
The FoldBranding, collateral & website design
Energie EntertainmentBranding, website & collateral
Hermes Retreats luxury travel brochure, packaging & copywriting
LeapBranding & marketing collateral
The VoidF&B branding, collateral & social media content
Copyright 2023 Formulate LLC FZC. All rights reserved.