The brand identity needed to be contemporary, fun, appeal to a younger market, and stand out amongst the evolving fintech domain.
Our approach involved creating an icon comprising 5 key elements related to the business concept, 'Au' representing Gold, The 'N' for Nauggets, gold bars, golden nuggets, and an abstract representation of a graph, relating to the price of the commodity. This icon plays out across the secondary graphics in various formats.
The website and app design needed to be simple and user-friendly, while offering customer support with industry knowledge, investments, and a rewards programme.
We also provided engaging content creation across their social media platforms, to support the launch of the brand. This included; 3D graphics, animations, videos, and static content.
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