Nauggets branding, collateral and social media

Branding, collateral, and social media design for Nauggets, an innovative fintech app that offers a straightforward way to buy, save and spend real gold in real-time. 


Nauggets approached Formulate with the vision to make purchasing, investing, and spending gold; fast, accessible, and convenient to everyday consumers. 

The brand identity needed to be contemporary, fun, appeal to a younger market, and stand out amongst the evolving fintech domain.

Our approach involved creating an icon comprising 5 key elements related to the business concept, 'Au' representing Gold, The 'N' for Nauggets, gold bars, golden nuggets, and an abstract representation of a graph, relating to the price of the commodity. This icon plays out across the secondary graphics in various formats.

The website and app design needed to be simple and user-friendly, while offering customer support with industry knowledge, investments, and a rewards programme.

We also provided engaging content creation across their social media platforms, to support the launch of the brand. This included; 3D graphics, animations, videos, and static content.


The project involved:

  • Branding
  • Brand guidelines
  • Website and app designs
  • Content writing
  • Social media content creation, scheduling, design and animation

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