Med24 branding, app and website design 

Med24 is a medical app that allows people to find healthcare professionals covered by their insurance, get in touch, and book an appointment through the app. 


We were asked to develop this app to make it not only professional looking and easy to access, but also very user-friendly too.

The project deliverables included branding, photography styles that inspired confidence and reassurance without being too clichéd, app design and interlocking website design so that the app was available both on mobile devices and online. The website design team were also asked to develop icons that were intuitive and again, user-friendly, as well as supporting marketing collateral.

The result was a clean, simple, yet highly effective app that allows users to locate and contact doctors or medical professionals, and book appointments with just a few taps. With medical apps, it’s important to create a feeling of trustworthiness, and this is achieved by building icons, website design and branding that inspire user confidence. Formulate did this by utilising photography styles that avoided the ‘actor pretending to be a doctor’ look, and provided authentic, genuine, and reassuring images the user can relate to. 

The project involved:

  • Branding & Logo Design
  • Marketing Collateral
  • Website Design
  • App Design

They presented us with a variety of fantastic options of how our logo, branding and collateral could look and feel.

“We first engaged with Formulate on a new business venture for a mobile application designed for the medical industry. Straight away they were extremely interested in how the application would work and benefit our target audience. However, our first challenge as a new business, we had no brand identity. They presented us with a variety of fantastic options of how our logo, branding and collateral could look and feel. We then collectively worked together in defining a very powerful brand identity.

Graig Laidlaw, Founder, Med24


Formulate – your marketing partners

If you’re ready to take your business to the next level, give us a call. Whether you’re re-branding and have a good idea of where you want to go, or you’re still looking for that ‘Eureka!’ moment, we’re here to help. Let’s Formulate your plan.

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