Med24 branding, app and website design 

Med24 is a medical app that allows people to find healthcare professionals covered by their insurance, get in touch, and book an appointment through the app. 


We were asked to develop this app to make it not only professional looking and easy to access, but also very user-friendly too.

The project deliverables included branding, photography styles that inspired confidence and reassurance without being too clichéd, app design and interlocking website design so that the app was available both on mobile devices and online. The website design team were also asked to develop icons that were intuitive and again, user-friendly, as well as supporting marketing collateral.

The result was a clean, simple, yet highly effective app that allows users to locate and contact doctors or medical professionals, and book appointments with just a few taps. With medical apps, it’s important to create a feeling of trustworthiness, and this is achieved by building icons, website design and branding that inspire user confidence. Formulate did this by utilising photography styles that avoided the ‘actor pretending to be a doctor’ look, and provided authentic, genuine, and reassuring images the user can relate to. 

The project involved:

  • Branding & Logo Design
  • Marketing Collateral
  • Website Design
  • App Design

They presented us with a variety of fantastic options of how our logo, branding and collateral could look and feel.

“We first engaged with Formulate on a new business venture for a mobile application designed for the medical industry. Straight away they were extremely interested in how the application would work and benefit our target audience. However, our first challenge as a new business, we had no brand identity. They presented us with a variety of fantastic options of how our logo, branding and collateral could look and feel. We then collectively worked together in defining a very powerful brand identity.

Graig Laidlaw, Founder, Med24


Formulate – your marketing partners

Recent projects

YomlyBranding, collateral & website

Media One HotelWebsite design & build

J Club by JumeirahBrand strategy, branding, collateral & social media content

Anti-Money Laundering & Counter Terrorism FinancingBranding, collateral & social media content

Intersec 2022Event branding, collateral & signage

Jebel Ali SchoolWebsite design, build and copywriting

OssianBranding, collateral & website designs

Donner ChefBranding & Collateral

UMA Champagne Bar, Burj Al ArabBranding & collateral

Al Ghurair’s HRStrategy, branding, collateral & copywriting

BASE SportwearBranding & Collateral

Lunatic FringeBranding, collateral and website design

Dhevatara Beach HotelBranding, collateral & web design

DNA RecruitmentBranding, collateral & website design

King's College RiyadhWebsite design & build

Studio One HotelWebsite design & build

OKTABranding & packaging

NauggetsBrand strategy, branding, website & social media content

Studio One HotelLaunch campaign, advertising, art direction, collateral & copywriting

Charter SchoolsBranding & marketing collateral

Amani Family OfficeBranding, collateral & website

Al Karamah SchoolBranding, collateral & website design

Parkour DXBWebsite design & build

Barre EffectBranding, collateral & website design

ContraxWebsite design and build

The FoldBranding, collateral & website design

Energie EntertainmentBranding, website & collateral

Hermes Retreats luxury travel brochure, packaging & copywriting

LeapBranding & marketing collateral

The VoidF&B branding, collateral & social media content

Copyright 2024 Formulate LLC FZC.  All rights reserved.