They operate Olarro Reserve, one of Kenya’s most luxurious reserves, as well as five-star retreats in Thailand and the Seychelles.
Our brief was to design and develop a luxury travel brochure, as well as packaging for multiple travel brochures for the group’s luxury properties. They had to not only capture the spirit and character of the destinations, but had to also conform to the brand’s existing identity.
We were asked to create a broad range of deliverables including packaging design, brochure and booklet design, visualisation that worked with the existing brand identity, bespoke illustrations, print management, an effective email marketing campaign, and copywriting that reinforced the visual representations.
One of the key elements of the brief was the boxing or packaging to hold the brochures. It had to be unique, high-end, and a real ‘show-stopper’. To aid in this, we commissioned renowned illustrator and visual artist Elena Belokrinitski. The box was lined with a bespoke illustration by her that was in contrast to the outer packaging. The box design was completed with tactile paper stocks and gold foiling.
Credits: Illustration: Elena Belokrinitski Design support: Julie Sol
J Club by Jumeirah, re-positioning and re-brandingBrand strategy, branding, collateral & social media content
Amani family office brandingBranding, collateral & website
Al Ghurair’s HR brandingStrategy, branding, collateral & copywriting
King's College Riyadh websiteWebsite design and build
DNA Recruitment branding & website designBranding, collateral & website
The Fold salon brandingBranding, collateral & website
Parkour DXB website designWebsite design and build
Energie Entertainment brandingBranding, website & collateral
Barre Effect fitness studio brandingBranding, collateral & website design
Dhevatara Beach Hotel branding & collateralBranding, collateral & web design
The Void F&B brandingBranding, collateral & social media content
Al Karamah School branding & website designBranding, collateral and website design
Charter Schools brandingBranding & marketing collateral
Leap brandingBranding & marketing collateral
Studio One Hotel launch campaignAdvertising, art direction, collateral & copywriting
Med24 branding & app designBranding, collateral & digital