They operate Olarro Reserve, one of Kenya’s most luxurious reserves, as well as five-star retreats in Thailand and the Seychelles.
Our brief was to design and develop a luxury travel brochure, as well as packaging for multiple travel brochures for the group’s luxury properties. They had to not only capture the spirit and character of the destinations, but had to also conform to the brand’s existing identity.
We were asked to create a broad range of deliverables including packaging design, brochure and booklet design, visualisation that worked with the existing brand identity, bespoke illustrations, print management, an effective email marketing campaign, and copywriting that reinforced the visual representations.
One of the key elements of the brief was the boxing or packaging to hold the brochures. It had to be unique, high-end, and a real ‘show-stopper’. To aid in this, we commissioned renowned illustrator and visual artist Elena Belokrinitski. The box was lined with a bespoke illustration by her that was in contrast to the outer packaging. The box design was completed with tactile paper stocks and gold foiling.
Credits: Illustration: Elena Belokrinitski Design support: Julie Sol
Recent projects
J Club by JumeirahBrand strategy, branding, collateral & social media content
OssianBranding, collateral & website designs
Media One HotelWebsite design & build
UMA Champagne Bar, Burj Al ArabBranding & collateral
Al Ghurair’s HRStrategy, branding, collateral & copywriting
BASE SportwearBranding & Collateral
Intersec 2022Event branding, collateral & signage
Lunatic FringeBranding, collateral and website design
Dhevatara Beach HotelBranding, collateral & web design
DNA RecruitmentBranding, collateral & website design
King's College RiyadhWebsite design & build
Studio One HotelWebsite design & build
OKTABranding & packaging
Anti-Money Laundering & Counter Terrorism FinancingBranding, collateral & social media content
NauggetsBrand strategy, branding, website & social media content
Med24Branding, collateral & digital
Studio One HotelLaunch campaign, advertising, art direction, collateral & copywriting
Australian Business Group, Abu DhabiWebsite design & build
Charter SchoolsBranding & marketing collateral
Amani Family OfficeBranding, collateral & website
Al Karamah SchoolBranding, collateral & website design
Parkour DXBWebsite design & build
Barre EffectBranding, collateral & website design
ContraxWebsite design and build
The FoldBranding, collateral & website design
Energie EntertainmentBranding, website & collateral
LeapBranding & marketing collateral
The VoidF&B branding, collateral & social media content
Copyright 2023 Formulate LLC FZC. All rights reserved.