Lunatic Fringe Dubai Branding

Lunatic Fringe branding, collateral and website design

Lunatic Fringe, a luxurious salon located within the opulent setting of Le Royal Meridien Hotel and Spa in Dubai Marina, is truly a one-of-a-kind oasis of beauty.

Lunatic Fringe Dubai, Business Card Design
Lunatic Fringe Dubai, Salon Stationery

The challenge for Lunatic Fringe was to develop a brand that truly represented the luxury and opulence of this unique salon.

The team tasked with this challenge took a creative approach, focusing on creating a brand that embodied the essence of a high-end fashion brand with heritage, while also hinting at the owners' roots through the use of British Racing Green.

The resulting logomark is a refined LF monogram, combined with a serif typeface that plays to the word 'Lunatic' and offset by a clean, contemporary san-serif font for the word 'Fringe'. This combination creates a sophisticated and stylish brand identity that perfectly encapsulates the essence of the salon.

Lunatic Fringe Dubai, Luxury Bag Design
Lunatic Fringe Dubai, Nail Bar

Both the monogram and the wordmark are versatile enough to be used as a lockup or on their own, depending on the application. The brand was complemented with a range of luxury collateral, including business cards, appointment cards, and gift vouchers, all designed to reinforce the brand's premium positioning.

In addition to the collateral, a website was developed that was befitting of the salon's luxurious status. The website was designed with an emphasis on elegance and sophistication, featuring beautiful imagery and easy navigation that reflects the salon's unique atmosphere.

Overall, the brand identity created for Lunatic Fringe perfectly captures the essence of the salon, representing its luxurious setting, impeccable service, and unique approach to beauty. It is a brand that truly stands out in the crowded beauty market, and one that will undoubtedly continue to attract discerning clients who appreciate the finer things in life.

Lunatic Fringe Dubai Brand-Guidelines
Lunatic Fringe Dubai, Hair Salon

The project involved:

  • Brand strategy and positioning
  • Branding
  • Brand guidelines
  • Brand collateral
  • Website design and build -
  • Photography - Rob Hilton

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