Barre Effect, fitness studio branding

A boutique brand for a ladies-only fitness studio based in Jumeirah, Dubai.


Barre Effect is a new boutique, ladies-only fitness studio based in Dubai that provides a dynamic, fun, and high-energy workout and well-being community.

The logo plays to the word Barre with the line cleverly striking through the letters that make up the wordmark. 

The brand was designed in unison with the studio's interior, giving a seamless aesthetic between the two. Both have a paired back industrial look and feel, which is softened by a premium velvet colour palette, that is used across the brand collateral and the materials used within the interior. 


Everything came together seamlessly

"Formulate helped us to create a beautifully strong brand image, that I am constantly receiving compliments on. From the icon/logo, to the colors and typography, everything came together seamlessly. We are very pleased with the end results."

Nora Hameidani, Owner, Barre Effect

Isometric iPad Pro Mockup Vol.2 by Anthony Boyd Graphics

The project involved:

  • Branding & Logo Development
  • Brand Guidelines
  • Signage
  • Marketing Collateral
  • Website Design & Build

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