Barre Effect, fitness studio branding

A boutique brand for a ladies-only fitness studio based in Jumeirah, Dubai.

Barre Effect is a new boutique, ladies-only fitness studio based in Dubai that provides a dynamic, fun, and high-energy workout and well-being community.

The logo plays to the word Barre with the line cleverly striking through the letters that make up the wordmark.

The brand was designed in unison with the studio's interior, giving a seamless aesthetic between the two. Both have a paired back industrial look and feel, which is softened by a premium velvet colour palette, that is used across the brand collateral and the materials used within the interior.

Everything came together seamlessly

"Formulate helped us to create a beautifully strong brand image, that I am constantly receiving compliments on. From the icon/logo, to the colors and typography, everything came together seamlessly. We are very pleased with the end results."

Nora Hameidani, Owner, Barre Effect

The project involved:

Branding & Logo Development
Brand Guidelines
Signage
Marketing Collateral
Website Design & Build

Formulate – your marketing partners

Recent projects

A Real Estate Brand with Purpose: Transforming Homes & CommunitiesA compelling brand identity that reflects their commitment to giving back, with 33% of all commissions donated to charity.

Game On: For City Cricket Academy EmiratesA brand to inspires, empower, and celebrate youth cricket

Crafting excellence: The journey of Mashreq’s 2023 annual reportBringing data to life through visual storytelling.

Elevating ICON's brand identity and digital presence for global impactInnovative rebrand and engaging website design for a leading Arcitecture firm.

Repositioning J Club as the ultimate wellness destinationJ Club now stands out in the luxury wellness sector, offering a compelling brand experience that attracts and retains high-value members.

Crafting an iconic identity for a seven-star experienceUMA’s identity seamlessly integrates with the Burj Al Arab’s seven-star status, reinforcing its reputation as an ultra-exclusive destination.

Jassim Alsuwaidi Advocates & Partners: A fresh look for the leaders in lawRedefining legal professionalism with Jassim Alsuwaidi's new identity.

Emaar Super Cup: A football celebration of excitement and prestigeBy defining a structured visual language, we ensured that all communications, both digital and physical, remained true to the tournament’s premium positioning.

Larte: where the heart of Italy comes aliveReimagining the brand idenity of a Dubai-based Italian restaurant with bold abstract graphics and a refined color palette that capture the spirit of Italy.

Jebel Ali School: Capturing the magic onlineCreating a website for one of Dubai's historic British schools that highlights its exceptional British educational standards while encapsulating its vibrant community and spirited essence.

Where tranquillity meets luxury: Dhevatara Beach Hotel's new brand identityTransforming the hotel’s brand to reflect the serene luxury of Praslin Island, Seychelles

Donner Chef: bold flavors, bold brandCrafting a unique brand identity for Donner Chef, featuring a bold aesthetic and a playful, tongue-in-cheek tone of voice, ensuring that Donner is done right.

Revitalizing HR: A tech brand transformationRedesigning the brand identity of the Middle East's leading cloud-based HR management tool to reflect its innovative and dynamic nature.

Safeguarding the UAE: Branding for trust and stabilityCreating a brand identity that solidifies the UAE government's dedication to Anti-Money Laundering and Anti-Terrorism Financing, ensuring global trust and stability.

Intersec: Branding the world’s premier safety eventCreating a compelling brand identity and collateral for Intersec, the leading global exhibition for safety, security, and fire protection, ensuring a standout presence.

Crafting Culinary Excellence with BEME Bakery EquipmentFrom concept to creation, we crafted a brand that embodies quality, precision, and excellence, while paying subtle homage to the Middle East’s rich cultural heritage.

Urban elegance: Media One Hotel websiteDesigning an eye-catching website to showcase Media One Hotel's stylish rooms and cool dining hangouts, capturing the essence of Dubai's Media City neighbourhood.

Navigating reputation in a digital ageA brand identity exudes innovation, authority, to harness the power of advanced technologies and social and behavioral sciences to elevate communication strategies and fortify reputations.