The client is known for their originality, so the brand identity for LEAP had to match that, and then build on it to increase the business’ exposure to a targeted audience of fitness instructors who want to bring a new element into their repertoire. Parkour has a high uptake among younger clients, and part of the brief was to make the brand inclusive towards fitness instructors in schools as well as gym owners.
We had to ensure the logo – the most visible element of the brand identity - had real "screen appeal" but also worked on other marketing material collateral. We developed a bold, simple, and impactful logo that is highly distinctive and instantly recognisable. To quote the client, it needed to be something you could “wear on a tee-shirt” or use equally well as part of an online campaign, or brochure.
Chris Sotiriou, Managing Director, Parkour DXB
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