Amani, family office branding, collateral and website design.
Amani, the Swahili word for peace, is a Family Office which focuses on mindful capital allocation and meaningful participation in activities, which align with making the world a better place for everyone.
The Amani brand needed to attract ultra high-net worth individuals, and this was conveyed through premium finishes, such as gold foiling to business collateral.
The logo is created using 5 rings, representing family, aspirations, freedom, serenity and peace. Formulate created and developed the branding, both online and offline, with a holistic brand package which included stationery and website design and building.
The project involved:
- Branding & logo design
- Stationey
- Website design - amaniprivatetrustees.com
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