Amani, family office branding, collateral and website design. 

Amani, the Swahili word for peace, is a Family Office which focuses on mindful capital allocation and meaningful participation in activities, which align with making the world a better place for everyone.


The Amani brand needed to attract ultra high-net worth individuals, and this was conveyed through premium finishes, such as gold foiling to business collateral.

The logo is created using 5 rings, representing family, aspirations, freedom, serenity and peace. Formulate created and developed the branding, both online and offline, with a holistic brand package which included stationery and website design and building.

The project involved:

  • Branding & logo design
  • Stationey
  • Website design -

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