We were asked to put together a number of deliverables across the entire project, including branding, website development and design, an attention-grabbing and bold company profile, social media positioning, and art direction. We were also asked to ensure that the design, branding, and concepts were transferable between online and collateral marketing due to the nature of the business sector, which relies heavily on personal contact and industry show marketing.
The result was a fluid, eye-catching design and strong palette of colours that echo the stage spotlights that are such an intrinsic part of the entertainment industry. These colours also work well when the website pages are viewed on mobile devices, giving them a depth and energy that segues perfectly into social media platforms in particular.
Our branding strategy has elevated Energie’s profile within the region, encouraging both artists and clients to connect with them. The bold, modern style is also future-proofed and has the resilience to stand out alongside the business’ competitors, while the website is easy to navigate, is clear, and reflects accurately the services offered by Energie.
Tyler Davis Smith, Founder, Energie Entertsinment
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