OKTA branding and packaging design

OKTA is a Clean & Conscious Beauty Distributor, based in the GCC, working with Beauty Brands in the Skincare, Hair care, Makeup, Fragrance, Wellness & Lifestyle industry.

Okta Beauty Brand Colour Palette
Luxury Beauty Logo Design Dubai
Okta Logo Colourways

OKTA wanted to be seen as the home of clean, conscious Beauty in the GCC, using sustainable packaging, and only distributing products that are good for the earth, as well as for your skin.

OKTA is set to be the gateway for brands to be distributed in the region and for retail partners to be able to find clean brands to stock.

Formulate crafted a bespoke wordmark, based around a modern sans-serif typeface. From here a custom “O” was created – this is to signify a human touch and the natural side of the brand.

Okta Packaging Design Dubai
Okta Luxury Bag Design Dubai

The custom “O” then becomes the graphic device, which is used throughout the OKTA collateral. This “O” is used to wrap around, and encompass products and people.

Paired with a natural, earthy colour palette, offset by the pewter “O”, Formulate created a unique brand that not only stands out from the crowd but also has the feel of a high-end, luxury brand.

Along with the initial branding, Formulate also assisted with the social media, brand guidelines and packaging design.

The project involved:

  • Brand strategy and positioning
  • Branding
  • Brand guidelines
  • Brand collateral
  • Packaging
Beauty Social Media Dubai

Formulate – your marketing partners

Recent projects

J Club by JumeirahBrand strategy, branding, collateral & social media content

OssianBranding, collateral & website designs

Lunatic FringeBranding, collateral and website design

Dhevatara Beach HotelBranding, collateral & web design

UMA Champagne Bar, Burj Al ArabBranding & collateral

Media One HotelWebsite design & build

Studio One HotelWebsite design & build

DNA RecruitmentBranding, collateral & website design

Intersec 2022Event branding, collateral & signage

Al Ghurair’s HRStrategy, branding, collateral & copywriting

Anti-Money Laundering & Counter Terrorism FinancingBranding, collateral & social media content

NauggetsBrand strategy, branding, website & social media content

Med24Branding, collateral & digital

Studio One HotelLaunch campaign, advertising, art direction, collateral & copywriting

King's College RiyadhWebsite design & build

Australian Business Group, Abu DhabiWebsite design & build

Charter SchoolsBranding & marketing collateral

Amani Family OfficeBranding, collateral & website

Al Karamah SchoolBranding, collateral & website design

Parkour DXBWebsite design & build

Barre EffectBranding, collateral & website design

ContraxWebsite design and build

The FoldBranding, collateral & website design

Energie EntertainmentBranding, website & collateral

Hermes Retreats luxury travel brochure, packaging & copywriting

LeapBranding & marketing collateral

The VoidF&B branding, collateral & social media content

Copyright 2023 Formulate LLC FZC.  All rights reserved.