OKTA branding and packaging design

OKTA is a Clean & Conscious Beauty Distributor, based in the GCC, working with Beauty Brands in the Skincare, Hair care, Makeup, Fragrance, Wellness & Lifestyle industry.

OKTA wanted to be seen as the home of clean, conscious Beauty in the GCC, using sustainable packaging, and only distributing products that are good for the earth, as well as for your skin.

OKTA is set to be the gateway for brands to be distributed in the region and for retail partners to be able to find clean brands to stock.

Formulate crafted a bespoke wordmark, based around a modern sans-serif typeface. From here a custom “O” was created – this is to signify a human touch and the natural side of the brand.

The custom “O” then becomes the graphic device, which is used throughout the OKTA collateral. This “O” is used to wrap around, and encompass products and people.

Paired with a natural, earthy colour palette, offset by the pewter “O”, Formulate created a unique brand that not only stands out from the crowd but also has the feel of a high-end, luxury brand.

Along with the initial branding, Formulate also assisted with the social media, brand guidelines and packaging design.

The project involved:

Brand strategy and positioning
Branding
Brand guidelines
Brand collateral
Packaging

Formulate – your marketing partners

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