Positioning BEME as Culinary Leaders in Bakery Equipment

BEME is your gateway to the world's finest bakery, pastry, kitchen and chocolate-making equipment. As the exclusive distributor of renowned brands like Bongard, Savy Goiseau, Hydroprocess and Enodis, BEME delivers cutting-edge tools and expert support to bring culinary creations to life.

By incorporating geometric patterns often found in traditional Arabic art, we created a brand that pays subtle homage to the region's rich cultural heritage.

The wordmark, inspired by Arabesque design, seamlessly blends tradition with modern minimalism, symbolising precision and innovation. Complementing this is a structured, versatile brandmark that embodies BEME's values of quality and collaboration while maintaining a timeless, globally recognisable appeal.

BEME is more than just a distributor; they are partners in culinary success.

Each of the four letterforms is meticulously crafted to integrate seamlessly, forming a unified mark that embodies structure and precision. This icon can be repeated to create an Arabesque-inspired graphic pattern, serving as a cohesive background element for collateral and reinforcing brand consistency across all touchpoints.

BEME's primary and secondary brandmarks are enhanced by the strapline "Your Partner in Culinary Excellence", emphasising the brand's expertise and commitment to quality. Versatile logo options, provided in multiple formats and colour variations, ensure adaptability across various platforms and materials.

From conceptualisation to execution, we ensured every detail reflected BEME's commitment to quality, accuracy and excellence.

The project involved:

Brand creation
Brand story
Brandmark and icon
Visual language
Brand collateral
Launch collateral

Formulate - Brand Creation

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